A Complete Guide to Unique Blog Post Ideas in 2023

Did you know that nearly four in every five businesses promote their products and services by writing blog posts? We know, because we’re one of them! Despite the potential benefits of creating a blog, we know how difficult it can be to get started. If you don’t know how to publish posts that your customers…

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What Is Keyword Research?

Do you know the secret to unlocking the internet? A really big key? Good guess, but guess again… Internet ‘gurus’ are always promoting a marketing or internet scheme that promises to get everyone rich. Spoiler: they rarely work as advertised. But what is keyword research? Keywords and keyword research is not a scheme from an…

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What are Organic Keywords?

If you’ve been in the world of online marketing and website optimization for a while, you may have heard a pretty common joke: the best place to hide a dead body is on the second page of the search results. Pretty morbid joke but it’s so accurate! Research shows that the second page of the…

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What is a SERP Analysis?

Did you know that there are about 600,000 new businesses in the United States each year? However, many of these businesses tend to fail within the first few years. Yikes… In order to maximize the performance of your website, you will need to know how to rank higher on Google. This involves conducting a SERP…

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What Is Digital Marketing? A Brief Intro

Did you know that 97% of fortune 500 companies use social media as part of their digital marketing strategy? Shocking! Actually… not at all. These online platforms are what allow businesses to gain customer loyalty, attract new audiences, get consumer feedback, and more. Still, that’s a fraction of what digital marketing is about. Want to…

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What Are Backlinks in SEO (And Where Do You Get Them?)

It’s true that 75% of searchers never click past the first page of results. If your website isn’t ranking high enough, you aren’t seeing the conversions you need. ::: gasp! ::: To change this, it’s important to understand search engine ranking factors. One of the main factors search engines take into consideration is backlinking. What…

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What Is an Internet Business Listing Website?

46% of Google searches are for local businesses. That figure shows that consumers want to find and shop local as often as possible. But, what happens if they can’t find your business? Without a business listing, sites go unseen by Google searchers. The result? They gravitate towards your competition or worse, the big businesses that…

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