You Only Get One First Impression: How Web Design Influences Bounce Rates

The first visit to a website is like to a first date—those initial seconds make a vital first impression. If the design is confusing or unprofessional, like your date showing up in grubby sweatpants, visitors will likely lose interest quickly. However, an appealing and user-friendly interface makes a positive impact from the get-go. Your website…

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What Factors Contribute to the Success of a Pay-Per-Click Campaign?

Every business owner who’s dipped their toes into the digital marketing waters has heard of Pay-Per-Click (PPC) advertising. Whether it’s Google Ads, Bing Ads, or social media channels like Facebook Ads, PPC campaigns can be a game-changer for your business. However, creating a successful PPC campaign isn’t as simple as turning on a faucet—it requires…

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What is a Call to Action?

Did you know that 70% of small business B2B websites lack a great call to action? Similar to when Obi Wan calls Luke to action by saying he needs to be trained in the force. That’s a mind-blowing statistic considering call to actions are a great, effective way to boost conversions for any business in…

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