Did you know that 97% of fortune 500 companies use social media as part of their digital marketing strategy?
Shocking! Actually… not at all. These online platforms are what allow businesses to gain customer loyalty, attract new audiences, get consumer feedback, and more.
Still, that's a fraction of what digital marketing is about. Want to leverage this type of marketing and increase ROI? Well, read on!
Introduction to Digital Marketing
Digital marketing refers to advertising delivered through online channels. It works as a way to promote businesses and interact with potential consumers. Also, this type of marketing offers many methods for brands to expand their reach and boost sales. More money you say? Keep talking.
Let’s learn more about popular online marketing strategies!
Search Engine Optimization (SEO)
When we use search engines such as Bing, Yahoo, or Google, we type in our questions and get a list of results. Usually, the page with the answer we're searching for shows in the top few links.
But, they don't appear at random. Things such as the content we want to find, the number of website visitors, and the keywords we type play a key role in what page link is displayed to us.
The point is that SEO is about knowing how to rank a website for specific searches. So, we must consider that people are looking online for a service we can offer.
For example, if an individual wants to find hair salon services and your business operates in such a niche, you should try to make your website appear as high as you can in search engine results. This way, a consumer can find your location and prices, book an appointment, and you can attract a new client. Sign me up for my next Ombre stat!
Keep in mind that SEO is more effective when aiming to rank a business locally (e.g., "hair salon in Alabama"). So, you’ll want to get as specific as possible to obtain the best results.
Search Engine Marketing (SEM)
When we google something and see the "Ad" text near the top results, we can be certain that that's due to SEM work.
While this strategy requires spending some money, it's doable. After all, most small-to-midsized businesses adopt this marketing method. So you’ll want to “ad” this into your best practices list.
Remember that keywords are essential for this type of digital advertising. Plus, it's possible to bid to ensure an ad appears at the top of the page when people search for a specific term. In the end, it all depends on your campaign budget.
Social Media Marketing (SMM)
Social media allows businesses to expand their user base and brand reach. Also, through its analytics, it's possible to gain insight into how consumers behave online and what they engage with.
As marketers, it's worth posting videos, images, and updates on social media. But WAIT, there’s more: we can also use these platforms for paid advertising.
Ultimately, social media marketing can be incredibly beneficial for brands. Indeed, SMM tends to be cheaper than adopting an SEM strategy. Hooray for a budget friendly option!
For best results, pick platforms with users in the same demographic group as your target customers. Also, remember that SMM is way more than driving engagement and clicks. It's about interacting with customers to build brand loyalty.
The Classic Business Digital Marketing: Email
It isn't hard to find a business digital marketing strategy that includes sending emails to potential and existing consumers to boost engagement. It makes sense since most people check their emails every day. Or multiple times a day if you have our level of OCD you do.
As marketers, we must aim to build mailing lists, personalize emails, segment customers, and improve click-through and click-to-open rates. Email marketing strategy can be very psychological.
Its up to us marketers to incept the mind. You have to craft the right emails with the right verbiage that meets consumers where they are. While also giving them what they need either before or when they really need it.
Content is usually required regardless of the digital marketing method we opt for. It doesn't matter if we want to invest in promotional emails, podcasts, blogs, or social media posts: we have to produce informative, entertaining, top-notch content. No excuses! Only results.
Sure, it demands creativity, strategy, planning, and analysis. But, once the high-quality content is in front of the right audience, it's possible to gain brand visibility and higher revenue. As a bonus, it provides a chance to solidify customer relationships and attract new consumers for years to come. Now that's what top notch success sounds like.
Viral marketing might be one of the most challenging methods to succeed at.
This type of marketing refers to a way of promotion that depends on the audience to create buzz. For example, when a marketing campaign attracts more than its target customers and is widely shared, people call it "viral" (like ''Spotify Wrapped'').
These campaigns usually tap into the zeitgeist, communicating using popular culture references or memes to stand out. Yet, it's hard to predict whether something will "go viral." After all, it depends on how audiences react and whether they'll be interested in sharing the content on social media platforms.
But that's what makes it so fun and daring. These days you can post a Tiktok and watch your product fly off the shelves when Gen Z finds a way to make a dance about it.
Influencer marketing is effective in helping businesses reach their target audiences. Did you know that 53% of women made purchases due to influencer posts? Knowing my mom, I can vouch for that.
It occurs when brands partner up with influencers viewed as experts in their field.
If you pick this method, ensure you choose someone who represents or has similar values to your brand. You wouldn’t ask Bhad Bhabie to represent your organic baby powder brand would you or would you?
Why Is Digital Marketing Important to Your Small Business?
One of the most effective digital marketing strategies for small business owners is social media marketing. Social media platforms like Facebook, Instagram, and Twitter allow you to reach a massive audience of potential customers and engage with them on a more personal level. With the right content and targeting, social media can help you build brand awareness, increase website traffic, and generate leads and sales.
Email marketing is another powerful tool for small business owners. By building an email list of interested subscribers, you can stay top-of-mind with your audience and keep them informed about your latest products, promotions, and content. With targeted email campaigns, you can deliver personalized messages that resonate with your audience and drive conversions. Plus, with email marketing software, you can track and analyze the success of your campaigns to continually improve your strategy.
Invest in Digital Marketing
Now that you know different digital marketing methods, consider investing in some of them. Sure, you'll have to set up your marketing objectives first to ensure they align with the content you'll post online, but don't let that discourage you! Good things take effort!
In the end, digital marketing allows you to find out more about your target audience, market to anyone regardless of where they live, get access to real-time data, measure a campaign's success, generate more sales, build customer loyalty, and more.
Do you want to improve your customer experience on your brand's website? Then book an appointment with us! We monitor your website 24/7 to ensure it is working and loads fast!
What Is Digital Marketing? Summary
• 97% of fortune 500 companies use social media as part of their digital marketing strategy
• Digital marketing refers to advertising delivered through online channels
• Popular online marketing strategies include SEO, SEM, SMM, Email and Content Marketing
• Viral and Influencer marketing are also effective methods for businesses seeking to reach target audiences
• Investing in any of these strategies allows you to access real time data, generate more sales, measure campaign success and improve customer experience.