Posts Tagged ‘PPC’
What is the Best Way to do Keyword Research?
It all comes down to choosing the right word. Supercalifragilisticexpialidocious. No no not that word, a shorter one, unless you have a tshirt and then please send me the link. When building a brand, our customers need to be able to find our product. If the types of keywords we use don’t describe our business…Read More
What Is Digital Marketing? A Brief Intro
Did you know that 97% of fortune 500 companies use social media as part of their digital marketing strategy? Shocking! Actually… not at all. These online platforms are what allow businesses to gain customer loyalty, attract new audiences, get consumer feedback, and more. Still, that’s a fraction of what digital marketing is about. Want to…Read More
What Are Pages Per Session?
There are over 5 billion people worldwide on the internet. If you own a website, you’ll be hoping to attract even a small percentage of this number to your pages. But when you get online visitors it’s essential to keep them on your site, and one useful metric you can use to help you achieve…Read More
What is Search Engine Marketing? Everything You Need to Know
Recent statistics show amazing ROI for being listed at the top of Google search results. In fact, the typical organic CTR (click-through rate) when you appear first on Google via a desktop device is 32%. Meanwhile, ranking at the top of Google on a mobile device, the typical CTR is 26.9%. Now, do you realize…Read More