What Are Backlinks in SEO (And Where Do You Get Them?)

It's true that 75% of searchers never click past the first page of results. If your website isn't ranking high enough, you aren't seeing the conversions you need. ::: gasp! :::

To change this, it's important to understand search engine ranking factors. One of the main factors search engines take into consideration is backlinking.

What are backlinks in SEO and how can you get them? Well read on because we’re about to tell you!

What Are Backlinks in SEO?

Backlinks, also referred to as one-way links, links, inbound links, or incoming links, are links from a website that point a reader in the direction of another website's page. Like Harry styles, you just the one to lead them in One Direction.

Major search engines like Google use backlinks to rank your website. Pages with a high number of quality backlinks have higher organic search rankings.

Consider it this way: Backlinks are like votes from other websites. These votes tell search engines that your content is valuable, useful, and credible.

Backlinks were ranking factors for Google's original algorithm. Even though Google has edited its algorithm multiple times, backlinks remain a key component when Google indexes your website.

Valuable Types of Backlinks

Backlinks in SEO are not created equal. If you expect to rank high, it's important to remember the old age rule of quality over quantity. However, both matter in terms of ranking.

Calculating the value of a link is complex, but it's a general recommendation to attract as many quality backlinks as you can.

Focus on quality backlinks because a single quality backlink has the power of 1,000 low-quality backlinks. High-quality backlinks share these traits:

  • They come from authoritative websites
  • They include target keywords in the anchor text
  • The site linking to you is related to you topically
  • "Dofollow" links
  • Links from domains that haven't linked to you before

Domain authority can pass down to your site via a link. In most cases, you can use your intuition to determine if a website is authoritative.

Valuable backlinks have these traits so it's important to take note of where your backlinks are coming from.

Unnatural Links

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The wrong links can negatively impact your website's ability to rank. They can also affect the rankings that you already have.

Bad links are often referred to as unnatural or toxic links.

Toxic links come from suspicious or low-quality websites that violate search engine guidelines. These links exist to manipulate search engine rankings.

Paid links that aren't marked with nofollow or sponsored attributes, or low-quality links from bookmark sites or directories can be unnatural.

There are backlinking auditing tools that allow you to identify potentially unnatural links. Request removal of any toxic backlinks you find. Because who needs toxicity in their life?

How to Get Backlinks

There are different ways to gain quality backlinks. Implement these best practices to get them:

Create Linkable Content

One of the best backlink tips is to create linkable content. If you want people to link to your website, you need to have something on your site worth linking to, also known as linkable assets.

Linkable assets might be:

Search engine optimization and content creation are tied together because of linkable assets.

Build Backlinks From Link Roundups

Link roundups refer to publishing blog content with the purpose of linking to quality content daily, weekly, or monthly.

To build backlinks through this method, you'll want to find link roundups in your niche. Pitch your linkable assets to the roundup by explaining why your content is topically similar.

If your post is a great fit for the roundup, you'll receive a high-quality link! Yeehaw!

These websites may also share your content via their social media pages.

Broken Link Building

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Your backlink strategy can include searching for broken links, but how does this gain you backlinks?

Well, if you find pages with 404 links in your niche, you can email the site owner and let them know about broken links. This is a great way to do them a service while making a connection that can gain you more backlinks. We call this connectionception!

In your email, mention that you have a website that posts quality content that they can use for links.

Guest Posting

When you are first starting out with backlinks, guest blogging is one of the best ways to gain links to your site. Links from guest posting can give your organic traffic a boost.

However, guest posting means you can come across bad links. To avoid this, only write guest posts for quality sites in your niche.

Link Reclamation

Link reclamation is a simple backlink strategy. You'll need to first find mentions of your company that don't link back to your website.

Instead of wishing that the author linked to you, reach out to them to ask them to. Winners supporting winners!

You can use online tools to find mentions of your brand. When you do, you'll receive notifications when someone writes about you.

Send a friendly email if they fail to link to your site. In most cases, they are more than happy to add a link for you!

Reverse Engineer Competitor Backlinks

Take some time to reverse engineer your competitor's backlinks. You can find opportunities that exist in your niche.

Use a backlink checker to check out a niche website's link profile. This allows you to uncover insights into the backlinking strategy of your competitors.

Research your domain-level competitors to identify the websites that rank higher in your industry.

Why Are Backlinks Important to Your Small Business?

Backlinks are essentially a vote of confidence from other websites that can help boost your ranking in search engine results. This allows more potential customers to quickly and easily find your site and increases the chances of them becoming paying customers.

Backlinks also provide a great opportunity for referral marketing, which is an especially valuable tool for small businesses. When other sites link to your content, it not only means additional traffic for you but it also helps spread awareness about your brand or products amongst your users. Since people often rely on recommendations from others with similar interests as them, getting backlinks from trusted websites can build trust with new leads and help turn prospects into paying customers.

Last but not least, leveraging high-quality backlinks can kill two birds with one stone – increasing visibility while also raising the authority and credibility of your website. This helps separate yourself from competitors and can even get your site featured on the first page of Google’s SERPs (Search Engine Results Pages).

Implementing a Quality Backlinking Strategy

What are backlinks in SEO and why are they important? Backlinks are a key factor in search engine rankings. With the right backlink strategy, you can be an authoritative website in your niche.

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What Are Backlinks in SEO (And Where Do You Get Them?) Summary

• Backlinks are links from another website to yours and are an important factor in organic rankings.

• Focus on quality backlinks as they are more valuable than a large number of low-quality links.

• High-quality backlinks come from authoritative websites, contain target keywords in the anchor text, are topically related to your site, and come from domains that haven't previously linked to you.

• Toxic/unnatural links can hurt your website's ability to rank and should be removed.

• Quality backlinks can be gained by creating linkable content, building from link roundups, broken link building, guest posting, link reclamation and reverse engineering competitor backlinks.

What Are Backlinks in SEO (And Where Do You Get Them?) FAQs