There are over 5 billion people worldwide on the internet. If you own a website, you'll be hoping to attract even a small percentage of this number to your pages.
But when you get online visitors it's essential to keep them on your site, and one useful metric you can use to help you achieve this goal is pages per session. No, not the notes your therapist takes down about you. It’s actually all about user interaction with your website.
By understanding this concept and knowing how to boost it, you can encourage people to view more of your pages.
Let's dive in and learn more.
What Are Pages per Session?
Put simply, pages per session is the average number of pages a person views each individual time they are on your website. To calculate your pages per session figure, you divide the total number of page views by the number of sessions.
For example, if visitors have been on your site 5 times and viewed 20 pages, your pages per session number is 4. The importance of pages per session is that it can tell you if people are taking time to browse your site, or if they are leaving after only looking at a couple of pages.
If it's the latter, this would require some fast adjustments to make your website more engaging.
How to Increase Pages per Session
Increasing pages per session can be satisfying as it means your changes are providing a better user experience and your visitors are enjoying your content. There are some great ways to do this without having to spend a fortune on your site.
Make Your Website Easy to Navigate
If people can't find what they are looking for, they could quickly decide to leave. But, you can lower your bounce rate and increase your pages per session by having a straightforward site navigation system and plenty of internal links.
Choosing a clean and tidy theme will make it easier for visitors to locate and click through to more pages that they are interested in.
Keep Your Website Updated
To boost your pages per session number it's vital to make sure your site loads quickly. This will reduce the risk of people getting distracted and encourage them to stay on your website. Squirrel! Just kidding.
It's good practice to perform regular updates to keep your pages performing optimally.
Monitor Your Page Performance Stats
It's essential to frequently review your page performance statistics as these can show how you can improve your page per session numbers. For example, if you notice visitors are leaving after viewing one particular page, you could change the content and add more internal links to drive people towards more pages on your site.
This can be an excellent way to keep visitors on your website and increase the chances of them buying your products.
Why Are Pages Per Session Important to Your Small Business?
Pages per session can tell small business owners a lot about the user experience on your site. If users are only viewing one or two pages, it could mean that they're not finding what they're looking for and are quickly bouncing off your site. On the other hand, if users are viewing multiple pages per session, it's a good sign that they're engaged with your content and finding value in what you have to offer.
Knowing your pages per session can help you identify potential problems on your website. If you have a high bounce rate and low pages per session, it could mean that your website is difficult to navigate or that your content is not resonating with your audience. Armed with this knowledge, you can make strategic changes to improve the user experience and keep visitors engaged on your site for longer.
Contact Your WP Guy Today
Now that you know all about pages per session, you can start increasing the number of pages people view when they visit your website. If you could use expert help at an affordable price, Your WordPress Guy will be happy to perform many crucial tasks on your behalf, allowing you to get on with making sales on your site.
With 18 years of WordPress experience and a host of loyal customers, you can be sure we can both maintain and improve your site.
To learn more and to discuss your WordPress website needs, contact Your WP Guy today.
What Are Pages Per Session? Summary
• Over 5 billion people are online worldwide, offering website owners an opportunity to drive traffic to their pages.
• Pages per session is a metric used to measure user interaction on websites. It's calculated by dividing the total number of page views by the number of sessions.
• It is important to increase pages per session in order to create a better user experience and engage visitors with site content.
• Ways to boost pages per session include making a website easy to navigate and update, monitoring page performance stats, and getting expert help from Your WP Guy.