Pay Per Click (PPC)
What is the Best Way to do Keyword Research?
It all comes down to choosing the right word. Supercalifragilisticexpialidocious. No no not that word, a shorter one, unless you have a tshirt and then please send me the link. When building a brand, our customers need to be able to find our product. If the types of keywords we use don’t describe our business…Read More
What Is Digital Marketing? A Brief Intro
Did you know that 97% of fortune 500 companies use social media as part of their digital marketing strategy? Shocking! Actually… not at all. These online platforms are what allow businesses to gain customer loyalty, attract new audiences, get consumer feedback, and more. Still, that’s a fraction of what digital marketing is about. Want to…Read More
What Are Pages Per Session?
There are over 5 billion people worldwide on the internet. If you own a website, you’ll be hoping to attract even a small percentage of this number to your pages. But when you get online visitors it’s essential to keep them on your site, and one useful metric you can use to help you achieve…Read More
10 Proven Ways to Drive Quality Website Traffic That Converts
Have you spent loads of money to make your web pages brand new but still get only a few clicks? It’s one thing to create an online presence and something entirely different to dominate the digital world. You’ll need to put some effort if you want to gain website traffic and convert it into potential…Read More
What is a Display Campaign?
If you run a moderately successful WordPress website, whether it’s content or e-commerce-based, you have a lot to be proud of. You get nothing but glowing reviews and please loyal customers at every turn, but this year, you want to expand. How do you make that happen? By starting a display campaign of course! A…Read More
What is a Video Campaign?
In 2020, 9.4 percent of the marketing industry consisted of video marketing. We consume huge amounts of videos as we scroll through social media and television each day. Between platforms such as Facebook and Tik Tok, we can’t seem to get away from moving pictures! (Meanwhile, someone’s GrandPappy just asked Who is Tik and why…Read More
What Is PPC? A Quick Intro
Did you know that 85% of internet users spend their time searching for products? And, with billions of people online, that’s a huge opportunity for companies to make money. CHA-CHING! One way that businesses generate new clients is with something called pay per click advertising. If you’re interested in learning a little about pay per click marketing…Read More