Why is Google Analytics Important to my Website?
Do you ever get the feeling that your website is adrift in a vast ocean of the internet, with no one at the helm? Well, luckily there’s a tool out there that can help steer you to success – Google Analytics. Sure, it might not be as exciting as skippering a pirate ship on the…Read More
What Is Retargeting and Why Is It Important?
Okay, so little known fact. Retargeted customers are three times more likely to click on an ad than those who have never interacted with your business before. Sounds great, right? But we bet you’re wondering: What is retargeting, and why is it so effective? Retargeting can help drive more traffic and sales to your site,…Read More
What Is a Local Online Directory and Why Is It Important?
Did you know that online directory websites can help businesses to boost their online presence, improve their local SEO, and help them to improve their brand reputation? As a business owner, you should consider listing your business in online directories. By doing this, you will be making it easier for your clients to find you.…Read More
How to Use YouTube Marketing to Send Traffic to Your Website
More people trying to drive traffic to their websites are using YouTube marketing. So hop in, and let’s explore all the possibilities this could bring to your business! YouTube is free, open to all, and the second most visited website. It’s the perfect platform to grow awareness and build a larger user base for your…Read More
A Complete Guide to Unique Blog Post Ideas in 2023
Did you know that nearly four in every five businesses promote their products and services by writing blog posts? We know, because we’re one of them! Despite the potential benefits of creating a blog, we know how difficult it can be to get started. If you don’t know how to publish posts that your customers…Read More
What Is Keyword Research?
Do you know the secret to unlocking the internet? A really big key? Good guess, but guess again… Internet ‘gurus’ are always promoting a marketing or internet scheme that promises to get everyone rich. Spoiler: they rarely work as advertised. But what is keyword research? Keywords and keyword research is not a scheme from an…Read More
What are Organic Keywords?
If you’ve been in the world of online marketing and website optimization for a while, you may have heard a pretty common joke: the best place to hide a dead body is on the second page of the search results. Pretty morbid joke but it’s so accurate! Research shows that the second page of the…Read More
What is a SERP Analysis?
Did you know that there are about 600,000 new businesses in the United States each year? However, many of these businesses tend to fail within the first few years. Yikes… In order to maximize the performance of your website, you will need to know how to rank higher on Google. This involves conducting a SERP…Read More
What Is Digital Marketing? A Brief Intro
Did you know that 97% of fortune 500 companies use social media as part of their digital marketing strategy? Shocking! Actually… not at all. These online platforms are what allow businesses to gain customer loyalty, attract new audiences, get consumer feedback, and more. Still, that’s a fraction of what digital marketing is about. Want to…Read More
What Are Backlinks in SEO (And Where Do You Get Them?)
It’s true that 75% of searchers never click past the first page of results. If your website isn’t ranking high enough, you aren’t seeing the conversions you need. ::: gasp! ::: To change this, it’s important to understand search engine ranking factors. One of the main factors search engines take into consideration is backlinking. What…Read More