What Are the Top Ways to Build Links to My Website?
Did you know that 57% of businesses still don’t have an SEO strategy? One of the many reasons is that some business owners feel it’s too complicated.
One of the greatest challenges is learning how to build links for SEO. You can have a top grade website with the best content in the world, but it won’t get you very far without backlinks.
Fortunately, we have some info to share. Let’s talk about some tips on building links to your business website today!
Why Is Building Links So Important?
We won’t spend too much time on this, but rest assured that building links to your website can make an enormous difference to your website traffic. Not only can those links directly generate new, organic traffic, but they will also help you build domain authority for search engines.
Authority is essentially credibility.
Google’s algorithm is powerful, but it can’t fact-check every claim made across trillions of web pages. For this reason, they rely on other websites to vouch for your credibility. This will help all of your pages rank higher over time.
Generally, websites should aim for at least 40 to 50 backlinks to their homepages, and 0 to 100 for specific pages they want to rank for. However, this is different by industry. Also, the quality of the backlinks is just as important as the number.
For example, a link from a local pet shop across the country isn’t as valuable as a link from The Wall Street Journal. Consequently, this is why websites like The New York Times rank higher than your neighbor’s blog, even if your neighbor has higher-quality content. The NYT gets links every day from esteemed journals around the world.
While you may not compete with them, you can still benefit from the same authority! Here are some tips on how.
1. Try the “Skyscraper” Technique
This is a popular eCommerce link-building strategy, but any sector can use it. Essentially, the goal is to build a high-quality, long-form piece on a topic you want to rank for. This is your “skyscraper” piece.
Moreover, this page needs to be longer and more comprehensive than your competitors’ pieces. From there, you create smaller “silo” pieces that all link back to that page.
For example, let’s say you create a piece on a sleeping bag that you want to sell. You can create a long-form piece about the sleeping bag, its weight, how well it performs in certain temperatures, and everything else people would need to know.
After that, you would create smaller pieces on more individualized topics, using the same target keyword, that internally link back to that skyscraper piece. Then, simply reach out to websites that are linking to your competitors’ pages and show them your superior content. They may be willing to link to you.
Once you start building these links, it’s easier to expand upon them.
2. Create Unique Content
Do all of your competitors use written content? Why not try a short explainer video, infographic, or audio piece on the topic?
This is one of the easiest ways to build links and stand out from your competitors. Video or visual content will allow you to skip the line, potentially to the first page.
Then, other websites will have an easier time finding your content organically and linking to it. They’ll be far more likely to link to a video in their written content than to a competitor’s blog, as it’s more complementary to their content.
3. Produce Unique Research
Producing new research from surveys, online content, professional consultations, or other data can help build links. From other websites’ points of view, they want to link to comprehensive, verifiable, and unique information. If you can offer that, it can help you stand out from the crowd.
When doing research for your blog articles, make note of statistics or information that is difficult to find in your industry. If you discover that something doesn’t exist or is outdated (which is often the case), conduct the research yourself and publish it on your website. The newest data typically wins the most links from high-authority sites!
4. Offer a Free “Link Bait” Feature
To be clear, there can be no paywalls in the way of this. Similar to the idea of skipping the line with audio or visual content, offer a free interactive tool that users can use. An informative chart, quiz, calculator, or another online tool can serve as “link bait” to other websites.
For example, financial blogs of all kinds link to BankRate and other major websites for their mortgage calculators. Programming something like this is a one-time investment that can pay dividends over the long run!
5. Hire a Professional Link Builder
Finally, if you really want to build links to your website, there’s no substitute for professional SEO services. This should include ongoing website maintenance, content creation, and link-building outreach.
SEO requires a lot of initial work, but the benefits can last for years. A professional from the WP Guy team on your side can help you speed up the process and offer the best results. Outsource these responsibilities to the right services and watch your organic traffic grow!
Why Is Link Building Important to Your Small Business?
Link building is an essential part of SEO for small business owners as it can help generate website traffic, boost website visibility and rankings, and create an effective online presence. Through link building, you have more opportunities to be discovered and receive referral traffic which leads to increased brand awareness and credibility. Additionally, forming relationships with other websites in the industry can help you grow your network and increase chances at securing additional links from other relevant sources like influencers or media outlets. This can help you reach potential customers as well as leverage content marketing efforts for better long-term ROI performance.
Start Building Links Today
Now that you know a little more about building links to your business website, put these tips to use today. Links take time to build, so the sooner you start your link-building efforts, the sooner you will see improvements to your website ranking.
Stay up to date with our latest SEO tips, and request an appointment today to see how we can help build your links!
What Are the Top Ways to Build Links to My Website? Summary
• Building links to a website can improve website traffic, generate organic traffic, and build domain authority.
• Quality of backlinks is as important as the number; aim for 40-50 backlinks on the homepages and 0-100 for pages that need a ranking boost.
• Try the “Skyscraper” technique which involves creating high-quality long-form pieces, plus smaller “silo” pieces that link back to it.
• Create unique content, such as videos or infographics, which helps your page stand out from competitors.
• Produce original research from surveys and other data to help promote credibility.
• Offer a free feature (no paywalls) like an interactive tool which will assist in building links.