51% of marketers have agreed that link building can take more than 3 months to render the results they're looking for. *Foot taps with impatience* While this might seem like a long time, it's highly beneficial to learn what it takes to build links and how it can work in correlation to SEO for your business.
In our SEO guide, we're going to not only answer, "what is link building," but also provide some information on why it's essential to do and how you can do it in a way that proves to be the most effective. You might be thinking "Thank goodness because all I know how to build is a piece of IKEA furniture thanks to this handy set of instructions."
So put down the screw driver, stay in charge, and start learning how to build links below!
What is Link Building?
Link building is when you build a hyperlink used one way to a specific website. The point of link building is to help improve the overall visibility your company and its products have on the internet to increase traffic to your website. Your WP Guy loathes Atlanta traffic, but we always say bring on the website traffic (which we loooooove)!
Businesses use several strategies depending on which works best for them and their needs. Some of these strategies include:
- Email outreach
- Building through broken links
- Use of public relations
Link building is your bread and butter! It’s one of the keys to the algorithm that search engines like Google use to rank your website and links amongst your competitors. Not only does Google consider the number of links you've created, but also the quality. You’ll love having both for a change!
More importantly, you need to be very intentional with your links. If you aren’t, you will not see that rise in search engine rankings you are hoping for. Plus, your website could potentially be hit with the dreaded G penalties.
Finding Strong Links
When you're beginning the process of building links, you've got to ensure you're choosing strong links. You might wonder, how does one accomplish this?
We suggest using a checklist! This ensures that the links you're using aren't lacking in quality.
It's crucial you choose the right ones to improve your search engine standings. When you're looking for links, here is what you need to consider:
- Page is of high authority
- Check the authority score
- Where is the link positioned on the page
- Is it placed editorially
- Is this a guest post
- Is the website relevant
Each of these things means something different. For example, if you choose a link from a website that sells outdoor wear, but the link is about what vegetables are in season during the winter, is this going to be a quality link?
The answer would be no because it's not relevant. which for your use, would make the link useless for what you're trying to achieve. Although we do hope those vegetables were organic quality!
Another thing to consider is where the link is listed on the page. Placement matters!
If the link is embedded in the footer or on a sidebar, it's not going to be as much of a quality link as if it were embedded in the body of the post. When you have a link on a website, you want it to be featured in the central part of the account for readers to see and click on it.
Types of Content Used for Link Building
Now that you've got some more information about what link building means and a handy dandy checklist you can use when building links, it's time to think about the different types of content.
82% of companies are using content to keep their customers and potential customers informed about their company's products and services. As they should be in 2022! Content drives everything.
Content is also essential for SEO link building. You can strategize using several forms of content, one form we highly recommend is Visual content.
Visual content has surged in popularity because it provides information in an engaging way. Plus it's beyond easy for people to consume. As we all know, a picture says a thousand words. Especially a pretty one that you can tell is sharing a story!
It doesn't matter how old your visual link is; One thing remains true: if it's a quality visual, other websites will continue to link to it. This alone, increases the traffic to your website. Woo!
Another form of content is data research. This provides information from your specific industry. When people research certain things, they want evidence to back up claims about the products and services.
As an example, let's say you sell vegan products that claim to reduce inflammation within the body. Your existing customers and future customers will want to see studies and research that prove these claims before buying the product. Wouldn’t you want the same?
This type of data content can be attached to a separate page of your website. It can also be posted across all your social media channels.
One thing to remember is that you will need to update this research if you choose to use this type of content. Even more so if you are consistently adding new products to your company.
How to Create Link Building Relationships?
You can't just tell other websites to use your links when creating links.
Instead, it takes research and outreach to ensure that the websites where you're posting your links are quality and reputable websites for you to post your links on.
The first thing you need to do is research the website. You can do this by searching the website's authority score and ensuring there's enough traffic to the website that will make it useful for your company.
After you determine that the website is one you want your links on, the next step is to reach out to the website you’re after. You can do so by creating a personalized script or proposal to send to the website via email to let them know about your proposition and how it will benefit both of you in the long run.
Why Is Link Building Important to Your Small Business?
Link building can help small business owners to generate website traffic, increase website visibility and rankings, and create an effective online presence. Through link building, small businesses can create more opportunities for discovery and referral traffic which leads to increased brand awareness and credibility.
For example, when a reputable website links back to your website, it adds legitimacy to your brand in the eyes of both customers and search engines. This referral traffic can seriously boost conversions, which can have a significant impact on revenue. Cha-ching!
Link building is also essential for establishing relationships with other websites in the industry. Forming these connections with websites that are related to your small business’s niche or services will help you grow your network and increase chances at securing additional links from other relevant sources like influencers or media outlets. This can be extremely helpful in boosting organic reach among potential customers as well as leveraging content marketing efforts for better long-term ROI performance.
What is Link Building & More
When you're asking yourself what is link building and why it's essential, there's much more to it than you think. Not only do you have to use quality links, but you've also got to diversify the content you create. One last one that we didn't mention that we can help with is being mentioned in the news, with a link back to your website. If you are interested in having your business in the news, while generating beautiful backlinks please reach out to discuss how we can help!
What is Link Building? Summary
• 51% of marketers agree that link building requires more than 3 months to render desired results.
• Link building is the process of creating hyperlinks from one website to another in order to improve visibility and web traffic.
• Strategies for link building include email outreach, utilizing broken links, and public relations.
• When building links, you should consider page authority score, link placement on page, editorials, guest posts and relevance.
• Building strong relationships with websites takes research and an email outreach strategy.