Did you know that 70% of small business B2B websites lack a great call to action? Similar to when Obi Wan calls Luke to action by saying he needs to be trained in the force.
That’s a mind-blowing statistic considering call to actions are a great, effective way to boost conversions for any business in any industry.
Think about this in terms of your own website. What is the goal? Do you want people to buy your product or service? Or do you just want them to learn more about what you offer?
Once you know what you want your website visitors to do, you can create a call to action that will encourage them to take the next step. However, if you’ve never seen good call to action examples before then you might not know where to start in crafting them.
What makes a good CTA? And how can you create one that's effective for your business? Read on to find out!
What Is a Call to Action?
A call to action (otherwise known as a CTA in the marketing world) is an instruction to the reader, telling them what they need to do next in order to achieve the desired result.
A CTA can be as simple as "Buy now!" or "Sign up for our newsletter!" But it can also be more complex, like "Visit our website to learn more about how we can help you reach your goals." In Tom Cruise’s case it's JUMP OUT OF THAT PLANE!
The important thing is that a CTA is clear and specific and that it leaves the reader with a clear next step to take.
While CTAs are often used in marketing and advertising, they are also used in other contexts, like in blog posts or articles. In fact, any time you want your reader to take a specific action, a CTA can be helpful.
Why It’s Important to Use a Call to Action
Why is it important to use a call to action? Because without one, you’re just allowing people to leave your website without taking any desired actions.
A strong call to action can effectively motivate your visitors to take the next step, whether it’s signing up for a newsletter (if this is the option, make sure you are trading them something good for their email address), making a purchase, or anything else.
Keep in mind that your call to action should be:
- Easy to understand
And, it should be easy to identify on your website!
Oftentimes, if you have a WordPress website, this means getting a designer to help you create a visually-appealing CTA button that stands out in contrast to the rest of your site.
Benefits of Correctly Using Call to Actions on Your Website
First and foremost, an effective call to action can help boost conversions by providing a clear and concise path for users to follow.
By telling visitors what you want them to do next, you can guide them through the conversion process and increase the chances that they'll take the desired action. Kind of like reminding your husband you’ll make his favorite dinner once that trash gets taken out.
CTAs can also help to boost engagement by prompting users to interact with your content in a specific way. For example, if you want visitors to watch a video or read a blog post, including a CTA will encourage them to do just that.
Finally, CTAs can be used as a way to measure the effectiveness of your content. By tracking how many people take the desired action after seeing your CTA, you can get valuable insights into what's working and what isn't.
Great Call to Action Examples
Now that you have a good understanding of what a call to action is, it’s time to take a look at good call to action examples.
However, before we dig in, there are a few things to keep in mind when crafting a call to action.
First, make sure it's clear and concise. Second, ensure that it's relevant to the product or service you're selling. And third, make sure it's actionable; that is, it should tell the reader what they need to do next. With these guidelines in mind, let's take a look at a few great call to action examples.
The first example is from a furniture store that's having a big sale. The call to action here is "Come in and save!" This is clear and concise, and it tells the reader exactly what they need to do next. Plus, it's relevant to the product (furniture) and the offer (a discount) .
As an added benefit, they’ve told the customer exactly how they help (by helping them save). It’s clear, concise, and includes a value-based benefit that makes it hard for the customer to turn down.
The second example is from a travel website. The call to action here is "Book your dream vacation now!" Again, this is clear and concise, and it tells the reader what they need to do next. It's also highly relevant to the product (vacation packages) and the offer (discounted vacations).
Use Action-Oriented Words
Finally, when you learn how to write a call to action, the most helpful tip we have is to use action-oriented words. Why?
For one thing, action-oriented words help to create a sense of urgency. They make it clear that the reader needs to take action now, not later.
In addition, action-oriented words help to focus the reader's attention on the desired outcome. By telling the reader what they should do, action-oriented words make it more likely that the reader will actually do it.
Finally, action-oriented words help to increase conversions. Studies have shown that CTAs with action-oriented words are more effective at getting people to take the desired action than CTAs without them.
So if you want your CTAs to be successful, make sure to use some action-oriented words! (For those of you playing the word repetition = 1 shot game, we hope you aren't needing to drive.)
Why Are Calls to Action Important to Your Small Business?
From signing up for newsletters and downloading ebooks to making purchases or filling out contact forms, CTAs offer small businesses an opportunity to lead their customers down the right path towards conversion. They provide clear instructions and actionable steps that help make it easier for potential customers to take desired actions on your site.
With well-crafted CTAs you can increase customer engagement by providing a personalized experience – engaging users in conversations and walking them through different funnel stages based on their preferences. This helps drive conversions by turning casual website visitors into willing participants in purchase flows or signup processes.
Need Help With Your Website?
We hope these call to action examples have been helpful. However, we know that running an agency and managing your own website can be stressful and daunting.
If you’re looking to offload one of those tasks then let us take care of your website maintenance for you so that you can free up more of your time to invest in your business or even your web copy writing.
Our maintenance plans let you focus on what you do best. Click here to schedule an appointment today!
What is a Call to Action? Summary
• 70% of small business B2B websites lack effective call to actions.
• CTAs should be clear, concise, specific, and easy to identify.
• CTAs can boost conversions and engagement by providing a path for users to take desired action.
• Good CTA examples are "Buy now!", "Come in and save!" or "Book your dream vacation now!".
• Action-oriented words are powerful because they create a sense of urgency and focus attention on the desired outcome.
• Outsourcing website maintenance is an option if you want to free up more of your time.
What Is a Call to Action?
A call to action, often referred to as a CTA in the marketing world, is a directive or instruction given to the reader, guiding them on the next steps required to achieve a specific desired outcome. It serves as a prompt, encouraging the audience to take a particular action. CTAs can range from simple, direct statements like "Buy now!" or "Sign up for our newsletter!" to more complex instructions, such as "Visit our website to learn more about how we can help you reach your goals." The crucial aspect of a CTA is its clarity and specificity, leaving no ambiguity about the next step the reader should take. Think of it as a clear beacon guiding your website visitors forward in their journey.
Why Is It Important to Use a Call to Action?
Using a call to action is paramount because it prevents visitors from leaving your website without taking any meaningful action. A strong CTA can be a compelling motivator, urging your audience to proceed to the next stage, whether it's signing up for a newsletter or making a purchase. To make the most of your CTA, it should possess three key attributes: clarity, conciseness, and ease of understanding. Furthermore, it should stand out on your website, drawing the visitor's attention and making it easy for them to identify.
In essence, CTAs function as navigational markers, guiding your audience through the conversion process. By explicitly telling visitors what to do next, you increase the likelihood that they will follow through on the desired action, thereby driving engagement and boosting conversions. If you're using a platform like WordPress, it's advisable to enlist a designer's help to create a visually appealing CTA button that distinguishes itself from the rest of your site.
What Are the Benefits of Correctly Using Call to Actions on Your Website?
Using call to actions effectively can yield several significant benefits for your website and business. Firstly, they play a crucial role in boosting conversions. By providing a clear and concise path for users to follow, CTAs guide them through the conversion process, increasing the likelihood that they'll take the desired action. It's akin to reminding your spouse that you'll prepare their favorite dinner once they take out the trash – it prompts action.
Secondly, CTAs can enhance user engagement by prompting visitors to interact with your content in specific ways. For example, if you wish to encourage users to watch a video or read a blog post, including a well-crafted CTA will motivate them to do just that. CTAs help create an interactive and dynamic user experience.
Lastly, CTAs can serve as a valuable tool for measuring the effectiveness of your content. By tracking how many people take the desired action after encountering your CTA, you can gain insights into what's working and what isn't. This data-driven approach can inform your future marketing strategies and content creation efforts.
Can You Share Some Great Call to Action Examples?
Absolutely, let's delve into some excellent call to action examples. Before we do, it's important to keep a few key principles in mind when crafting your own CTAs. Firstly, ensure they are clear and concise, leaving no room for ambiguity. Second, make sure they are relevant to the product or service you're offering, aligning with the reader's needs and desires. Lastly, your CTA should be actionable, clearly instructing the reader on what steps to take next. Armed with these principles, let's explore a couple of effective CTA examples.
The first example comes from a furniture store running a big sale. Their CTA is a straightforward "Come in and save!" This CTA is clear, concise, and directs the reader precisely on what to do next. Furthermore, it's highly relevant to their product (furniture) and their offer (a discount). It even adds a value-based benefit by explaining how they help (by helping customers save), making it a compelling proposition.
The second example hails from a travel website, inviting users to "Book your dream vacation now!" Like the first example, this CTA is clear, concise, and action-oriented. It perfectly aligns with the product (vacation packages) and the offer (discounted vacations), making it highly relevant to the reader's interests and desires.
These examples showcase how effective CTAs can be when they adhere to the principles of clarity, relevance, and actionability.
Why Is Using Action-Oriented Words Important When Crafting a Call to Action?
Action-oriented words are crucial when crafting a call to action for several reasons. Firstly, they create a sense of urgency, compelling the reader to take immediate action rather than postponing it. These words convey that the desired action should be taken now, not later. This sense of urgency can be a powerful motivator.
Secondly, action-oriented words help to focus the reader's attention on the desired outcome. By clearly stating what the reader should do, these words make it more likely that the reader will visualize and ultimately take the required action. They cut through distractions and guide the reader's mindset towards a specific goal.
Lastly, and most importantly, action-oriented words have been shown to increase conversions. Studies have consistently found that CTAs containing action-oriented words are more effective at prompting people to take the desired action compared to CTAs lacking them. In essence, these words are a vital component in creating persuasive CTAs that drive results.
Why Are Calls to Action Important to Your Small Business?
Calls to action (CTAs) hold immense importance for small businesses in today's digital landscape. They serve as a critical tool to guide and encourage potential customers along the path to conversion. Here's why CTAs are essential for small businesses:
Conversion Pathway: CTAs provide a clear, defined pathway for website visitors to follow. They offer explicit instructions on the actions users should take, such as signing up for newsletters, downloading e-books, making purchases, or filling out contact forms. In essence, CTAs streamline the journey from being a casual visitor to becoming a valuable customer.
Personalized Engagement: Effective CTAs allow businesses to engage users on a personal level. They can initiate conversations and direct visitors based on their preferences and interests. This personalized interaction increases the chances of converting visitors into active participants in purchase flows or sign-up processes.
Measurable Insights: CTAs also serve as a means to measure the effectiveness of your website and content. By tracking how many users respond to your CTAs by taking the desired action, you gain valuable insights into what works and what doesn't. This data-driven approach helps in refining your marketing strategies and content creation efforts for better results.
In summary, CTAs are a vital component of a small business's online presence. They facilitate conversions, engage visitors personally, and provide valuable data for optimizing marketing efforts. Small businesses can harness the power of well-crafted CTAs to drive growth and achieve their goals.
How Can You Get Help With Your Website's Call to Actions?
Managing your website and crafting effective call to actions can be a challenging task, especially for small businesses. If you find yourself needing assistance in this area, there are several options available to help you enhance your website's CTAs:
Professional Web Designers: Consider hiring a professional web designer or developer with expertise in user experience (UX) design and conversion optimization. They can create visually appealing CTAs that stand out on your website, ensuring they are both eye-catching and effective.
Digital Marketing Agencies: Digital marketing agencies often specialize in optimizing websites for conversions. They can provide guidance on CTA placement, design, and messaging, tailored to your specific industry and target audience.
Content Writers: Experienced content writers can help you create compelling and persuasive CTAs that resonate with your audience. They can craft action-oriented copy that motivates visitors to take the desired steps.
A/B Testing: Implement A/B testing to experiment with different CTAs and determine which ones perform best. This involves creating variations of CTAs and analyzing which ones generate higher conversion rates. Tools like Google Optimize or third-party services can assist in conducting A/B tests.
Website Maintenance Services: If managing your website feels overwhelming, you can consider outsourcing website maintenance to professionals. They can handle routine updates, security, and even help optimize CTAs for better performance.
Remember that the effectiveness of CTAs can vary based on your specific business goals and audience. It may take some experimentation and refinement to find the perfect CTAs for your website.
What Is the Key Takeaway About a Call to Action?
The key takeaway about a call to action (CTA) is that it serves as a powerful tool for guiding website visitors and motivating them to take specific actions. Whether you're aiming to boost conversions, increase engagement, or measure the effectiveness of your content, a well-crafted CTA is essential. Here are the key points to remember:
Clarity and Conciseness: CTAs should be clear, concise, and easy to understand. Avoid ambiguity and provide a straightforward directive, leaving no room for confusion.
Relevance: Ensure that your CTA aligns with the product or service you're offering and addresses the needs and desires of your target audience.
Action-Oriented: Use action-oriented words that create a sense of urgency and focus the reader's attention on the desired outcome. Action-oriented CTAs are more likely to drive results.
Conversion Pathway: CTAs provide a defined pathway for users to follow, guiding them toward the next steps in their journey, whether that's making a purchase, signing up for a newsletter, or exploring your content.
Personalized Engagement: Effective CTAs can engage users on a personal level, increasing the chances of conversion by tailoring the user experience to individual preferences.
Measurement Tool: CTAs can be used as a valuable measurement tool to gauge the effectiveness of your content and marketing efforts. By tracking user responses to CTAs, you can gather data to inform your future strategies.
Incorporating these principles into your CTA strategy can lead to better engagement, higher conversions, and a more effective online presence for your business.
How Can I Implement Effective Call to Actions on My Website?
Implementing effective call to actions (CTAs) on your website involves a strategic approach. Here are steps to help you get started:
Understand Your Goals: Define the specific goals you want to achieve with your CTAs. Are you aiming to increase sales, gather leads, or drive user engagement? Your CTA strategy should align with these objectives.
Know Your Audience: Understand your target audience's needs, preferences, and pain points. Tailor your CTAs to address these factors and resonate with your audience.
Craft Compelling Copy: Write persuasive and action-oriented CTA copy. Use words that evoke emotion and create a sense of urgency. Be concise and specific in your messaging.
Design Eye-Catching CTAs: Design your CTAs to stand out on your website. Use contrasting colors, distinctive shapes, and clear placement to draw attention. Ensure they are visible on both desktop and mobile devices.
A/B Testing: Experiment with different CTA variations using A/B testing. Compare performance metrics to identify which CTAs yield the best results. Test elements like text, color, size, and placement.
Monitor Analytics: Use web analytics tools to track user interactions with your CTAs. Measure click-through rates, conversion rates, and other relevant metrics. Analyze this data to refine your CTAs continually.
Contextual Placement: Place CTAs strategically within your content or web pages. They should appear at relevant points where users are more likely to be ready to take action.
Mobile Optimization: Ensure that your CTAs are mobile-responsive. Mobile users make up a significant portion of web traffic, so it's crucial to provide a seamless experience on smartphones and tablets.
Provide Value: Offer something of value to users in exchange for their action. Whether it's a discount, free resource, or exclusive content, the perceived benefit can motivate action.
Regularly Update CTAs: Keep your CTAs fresh and up-to-date. If you're running time-sensitive promotions or offers, make sure to replace old CTAs with new ones when they expire.
By following these steps and continuously optimizing your CTAs based on performance data, you can create a more effective and engaging website experience for your audience.
How Can I Ensure Consistency in My Call to Actions Across My Website?
Consistency in your call to actions (CTAs) is essential for providing a seamless and user-friendly experience on your website. Here are some strategies to ensure consistency:
Design Standards: Establish a set of design standards for your CTAs. This includes consistent colors, fonts, button styles, and placement. These standards should be applied uniformly across your website.
Branding Guidelines: Ensure that your CTAs align with your brand's visual identity. This includes using your brand's color palette and logo where appropriate. Consistent branding builds trust and recognition.
Message Alignment: Make sure your CTA messages align with your overall messaging and branding. If you have specific taglines or slogans, incorporate them into your CTAs to reinforce your brand's identity.
Placement Strategy: Develop a consistent placement strategy for your CTAs. Determine where CTAs should appear on various pages and content types. Consistency in placement makes it easier for users to find and engage with them.
Responsive Design: Ensure that your CTAs are responsive to different screen sizes and devices. Test your CTAs on desktops, laptops, tablets, and smartphones to guarantee they function correctly and maintain a consistent appearance.
Content Relevance: Tailor your CTAs to the content they accompany. Ensure that the CTA message is relevant to the specific page or post, addressing the user's needs or interests.
Regular Audits: Periodically conduct audits of your website to check for consistency in CTAs. Review all pages and content to make sure CTAs are up to date and adhering to your established standards.
Training and Guidelines: If you have multiple team members involved in website management, provide training and guidelines on CTA consistency. Everyone should be aware of the standards and practices to follow.
Testing and Optimization: Continuously test and optimize your CTAs for better performance. Analyze user behavior and engagement metrics to identify areas where consistency can be improved.
By implementing these strategies, you can maintain a cohesive and consistent CTA experience throughout your website, which enhances user satisfaction and contributes to better results in terms of conversions and engagement.