What Metrics Should Be Tracked to Measure the Success of Retargeting Campaigns?

In the bustling bazaar of the internet, it’s easy for potential customers to get distracted and forget about that fantastic product or service they found on your site. That’s where retargeting campaigns come into play. Retargeting is all about reconnecting with those who have shown interest in what you’re offering but haven’t taken the plunge…

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How Do Retargeting Campaigns Work in Digital Advertising?

Have you ever been knee-deep in a game of darts, and you just keep missing the target? You don’t just keep going with your original strategy, bouncing off the wall for the rest of the game. That’s right: you retarget (ok was this the best or the worst dad joke?). Your digital advertising should work…

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