Question 1

Is Google Analytics free?

Accepted Answer

Yes. Google Analytics 4 is free for websites and apps. There is a paid version called Analytics 360 for very large companies, but a small business does not need it.

Question 2

Is it still called GA4?

Accepted Answer

Yes. Google mostly just calls it Google Analytics now, because the old version, Universal Analytics, stopped collecting data on July 1, 2023. GA4 and Google Analytics mean the same thing today.

Question 3

Is Google Analytics hard to learn?

Accepted Answer

The basics are not. Most owners only need three reports: Traffic acquisition, Pages and screens, and Key events. Google also has free courses, from 101 for beginners up to 301.

Question 4

What can Google Analytics track?

Accepted Answer

Where visitors come from, which pages they view, which device they use, their city and the actions you mark as key events, like forms, calls and sales. It does not show names or the words people searched on Google.

Question 5

How do I stop Google Analytics from tracking my own visits?

Accepted Answer

Define internal traffic in your web data stream settings using your office IP address, then set the internal traffic data filter to Active. Your own visits will stop showing up in reports.

Question 6

What are goals called in GA4?

Accepted Answer

Key events. Goals were part of Universal Analytics. In GA4, you mark the events that matter, like a form sent or a purchase, as key events. A standard property allows up to 30.

Question 7

Do I need both Google Analytics and Search Console?

Accepted Answer

Yes. Search Console shows how you do in Google search before someone clicks. Google Analytics shows what they do after. Link them, and GA4 adds two reports with your Google search words.

Question 8

What happened to my old Universal Analytics data?

Accepted Answer

Universal Analytics stopped processing new data on July 1, 2023. If your site still only has the old tag, it is not tracking anything now. Set up a GA4 property and add the new tag.

Posts Tagged ‘Marketing Campaigns’

Google Analytics for Small Business: Why It Matters and How to Set It Up

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