What is the Best Way to do Keyword Research?

It all comes down to choosing the right word. Supercalifragilisticexpialidocious. No no not that word, a shorter one, unless you have a tshirt and then please send me the link. When building a brand, our customers need to be able to find our product. If the types of keywords we use don’t describe our business…

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What is Cornerstone Content?

In 2020, it was reported that digital ad spending grew by roughly 12 percent despite the pandemic. While digital ads are good for advertising, cornerstone content is also an effective way of marketing for businesses, but what is cornerstone content and why should it matter? While it may sound surprising, the term ‘cornerstone content’ is…

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