Question 1

How do you do SEO for an ecommerce site?

Accepted Answer

Pick keywords for each category and product page, write your own product text, make sure every category links to all its products, add product schema, send a feed to Google Merchant Center and Microsoft Merchant Center, and keep the site fast. Start with your best sellers.

Question 2

Does SEO work for ecommerce?

Accepted Answer

Yes. On one store we work with, monthly search impressions grew from 19,706 to 106,040 and clicks from 2,550 to 4,781 in nine months. It takes a few months, but those sales do not cost you per click.

Question 3

What is the 80/20 rule in ecommerce?

Accepted Answer

It is the idea that about 80% of sales come from about 20% of products. For SEO, it means you should fix the pages for your best sellers and top categories first, because that is where the money is.

Question 4

How long does ecommerce SEO take?

Accepted Answer

Most stores see movement in about three months, and bigger gains over six to twelve months. New stores and very competitive products take longer.

Question 5

Is WooCommerce or Shopify better for SEO?

Accepted Answer

Both can rank well. WooCommerce gives you more control, like setting your own web addresses, while Shopify adds /products/ and /collections/ to every address. What you put on the pages matters more than the platform.

Question 6

Does Bing matter for ecommerce SEO?

Accepted Answer

Yes. Bing has its own free Shopping tab listings through Microsoft Merchant Center, and you can copy your Google feed over. Add your site to Bing Webmaster Tools and turn on IndexNow so Bing hears about new and changed products right away.

Question 7

Do I need product schema?

Accepted Answer

Google says it is not required, but it makes your products eligible for richer results that show price, stock and ratings. On WooCommerce, an SEO plugin like Rank Math or Yoast usually adds it for you.

Question 8

Should out-of-stock products be deleted?

Accepted Answer

Not if they are coming back. Keep the page up and mark it out of stock. If a product is gone for good, redirect its page to the closest product or category, not the homepage.

Question 9

How much does ecommerce SEO cost?

Accepted Answer

It depends on the size of the store and the competition. Our monthly WordPress SEO starts at $875 a week, and SEO Research, which finds what is holding a store back, starts at $2,999.

Posts Tagged ‘Content Formatting’

SEO for Ecommerce: How to Get Your Products Found on Google and Bing

About Your WP Guy

Locations

Services

Company