Question 1

What is PPC in simple terms?

Accepted Answer

PPC is a type of online ad where you pay only when someone clicks it. You pick the searches or people you want to reach, set a budget, and the platform charges you for each click that comes to your site.

Question 2

What does PPC stand for?

Accepted Answer

PPC stands for pay-per-click. You may also hear it called paid search, search engine marketing (SEM) or cost-per-click (CPC) ads.

Question 3

Is PPC just Google Ads?

Accepted Answer

No. Google Ads is the biggest PPC platform, but Microsoft Ads (Bing), Facebook, Instagram, TikTok, YouTube and Reddit all sell ads too. Some of those charge per view instead of per click.

Question 4

Is PPC better than SEO?

Accepted Answer

Neither is better, because they do different jobs. PPC brings traffic the same day, but it stops when you stop paying. SEO takes months, but the leads cost less over time. Most businesses do best with both.

Question 5

How much does PPC cost?

Accepted Answer

The auction sets the price of each click. In LocaliQ's 2026 study of Google search ads, the average click cost $5.42 and the average lead cost $66.69. You control the total with a daily budget.

Question 6

How much should a small business spend on PPC?

Accepted Answer

Enough to get real data within a few months. We ask for at least $3,000 a month in ad spend on the first platform, and our management starts at $500 a week per platform.

Question 7

What is a Quality Score?

Accepted Answer

It is a 1 to 10 score in Google Ads that shows how your ad, keyword and landing page compare to other advertisers. Google says it is a check, not part of the auction, so use it to find what to fix.

Question 8

How long does PPC take to work?

Accepted Answer

Ads can show the same day, but the first few weeks are for learning which searches sell. That is why we ask for 90 days to start, then go month to month.

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What Is PPC? Pay-Per-Click Advertising Explained

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