Insights from Your WP Guy

Tips, tech, and strategies to help you build smarter, faster, and better.

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What Is Retargeting and Why Is It Important?

You’ve worked hard to get people to your website. They showed up, looked around, and then left without buying anything. That’s frustrating. But it’s not the end of the story. What if you could follow up with those visitors and bring them back? What if you could stay on their radar until they were ready…

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What Are the Best Tools to Use to Find Guest Posting Opportunities?

You already know that content is one of the best ways to build credibility and drive traffic to your website. But if you’re only publishing on your own blog, you’re missing a massive opportunity. Guest posting puts your expertise in front of audiences who have never heard of you. It builds backlinks that strengthen your…

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Top 5 Online Directories for US-Based Companies

You’re busy running your business. The last thing you have time for is digging into the details of SEO strategy. But here’s the thing: 57% of businesses have no SEO strategy at all. That means a huge chunk of your competitors are invisible online. And if you’re not showing up where your customers are searching,…

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What Is a Local Online Directory and Why Is It Important?

Did you know that online directory websites can boost your online presence, improve your local SEO, and enhance your brand reputation? As a business owner, you should seriously consider listing your business in online directories. By doing this, you make it dramatically easier for potential clients to find you. More visibility means more leads, and…

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What Is an Easy Way To Create a How-To Video?

Every company can benefit from creating tutorial videos. A quality how-to video informs your customer base, demonstrates your expertise, and helps build a reputable brand. But do you know how to make an effective tutorial video? Making how-to videos isn’t as difficult as people think. Anyone with a smartphone can do it. The key is…

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What Is Responsive Design? Everything You Need to Know

Globally, there are more than 5.07 billion people using the internet. That’s an enormous potential audience for your business. If you want to succeed online, a strong web presence is essential. Building a good website involves many elements, and one of the most critical is responsive web design. It makes your website more usable, ensures…

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What Is Guest Posting and How Do I Do It?

On average, website owners publish 1-5 guest posts per month. If you’re not using this strategy, you may be limiting your growth potential. Guest posting can dramatically enhance your search engine rankings while establishing you as an expert in your field. If you’re wondering what guest posting is and how it works, you’re in the…

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How to Use YouTube Marketing to Send Traffic to Your Website

More businesses are discovering the power of YouTube marketing to drive traffic to their websites. If you’re not using it yet, you’re missing out on massive opportunities. YouTube is free, open to everyone, and the second most visited website globally. It’s the perfect platform to grow brand awareness and build a larger audience for your…

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What Are Ways I Can Repurpose Old Content on My Website?

Do you have high-quality content on your website but want to get more value from it? You’re not alone. 94% of digital marketing professionals repurpose their blog content. There are compelling reasons why you should consider repurposing your existing content. You spend less on content creation, improve your digital marketing strategy, and help your existing…