
What are Inbound Links? A Quick Guide
With Google recently launching its Penguin update to target manipulative link-building strategies, keeping the content on your website high-quality has become a little trickier – according to Google’s algorithm, at least. Who made these manipulative links? Cruella? It’s more important than ever to be aware of the different kinds of links that content might have…

What is a Video Campaign?
In 2020, 9.4 percent of the marketing industry consisted of video marketing. We consume huge amounts of videos as we scroll through social media and television each day. Between platforms such as Facebook and Tik Tok, we can’t seem to get away from moving pictures! (Meanwhile, someone’s GrandPappy just asked Who is Tik and why…

What Is SEO?
You know those tragic stories about people who invest so much into making their website shiny and new, only to get zero visitors? It’s a lot like spending weeks planning a kid’s birthday party only to realize you never sent out the invitations! I don’t know about you but in this imaginary scenario – we…
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