What is the Best Way to do Keyword Research?
It all comes down to choosing the right word. Supercalifragilisticexpialidocious. No no not that word, a shorter one, unless you have a tshirt and then please send me the link. When building a brand, our customers need to be able to find our product. If the types of keywords we use don’t describe our business…
What Is Digital Marketing? A Brief Intro
Did you know that 97% of fortune 500 companies use social media as part of their digital marketing strategy? Shocking! Actually… not at all. These online platforms are what allow businesses to gain customer loyalty, attract new audiences, get consumer feedback, and more. Still, that’s a fraction of what digital marketing is about. Want to…
What Are Pages Per Session?
There are over 5 billion people worldwide on the internet. If you own a website, you’ll be hoping to attract even a small percentage of this number to your pages. But when you get online visitors it’s essential to keep them on your site, and one useful metric you can use to help you achieve…
What is Search Engine Marketing? Everything You Need to Know
Recent statistics show amazing ROI for being listed at the top of Google search results. In fact, the typical organic CTR (click-through rate) when you appear first on Google via a desktop device is 32%. Meanwhile, ranking at the top of Google on a mobile device, the typical CTR is 26.9%. Now, do you realize…
What is Cornerstone Content?
In 2020, it was reported that digital ad spending grew by roughly 12 percent despite the pandemic. While digital ads are good for advertising, cornerstone content is also an effective way of marketing for businesses, but what is cornerstone content and why should it matter? While it may sound surprising, the term ‘cornerstone content’ is…
What Are Backlinks in SEO (And Where Do You Get Them?)
It’s true that 75% of searchers never click past the first page of results. If your website isn’t ranking high enough, you aren’t seeing the conversions you need. ::: gasp! ::: To change this, it’s important to understand search engine ranking factors. One of the main factors search engines take into consideration is backlinking. What…
What is a Call to Action?
Did you know that 70% of small business B2B websites lack a great call to action? Similar to when Obi Wan calls Luke to action by saying he needs to be trained in the force. That’s a mind-blowing statistic considering call to actions are a great, effective way to boost conversions for any business in…
What Is an Internet Business Listing Website?
46% of Google searches are for local businesses. That figure shows that consumers want to find and shop local as often as possible. But, what happens if they can’t find your business? Without a business listing, sites go unseen by Google searchers. The result? They gravitate towards your competition or worse, the big businesses that…
What Are Bounce Rates and Why Do They Matter?
Your bounce rate can increase as much as 90% if your website is slow. For that reason alone, it’s important to keep your site running as efficiently as possible. But what is a good bounce rate, and how can you improve yours? No, it is not how many times Lebron dribbles during a game. A…