What Is Retargeting and Why Is It Important?
Okay, so little known fact. Retargeted customers are three times more likely to click on an ad than those who have never interacted with your business before. Sounds great, right? But we bet you’re wondering: What is retargeting, and why is it so effective? Retargeting can help drive more traffic and sales to your site,…
What Are the Best Tools to Use to Find Guest Posting Opportunities?
Did you know that people who make frequent guest blog posts tend to increase their exposure, improve their credibility, boost traffic to their blogs, and grow their email lists? If you’re a blogger or content creator, guest posting is a great way to expand your reach and get your work in front of a new…
Top 5 Online Directories for US-Based Companies
While search engine optimization (SEO) is a hot topic in marketing, many businesses still don’t, well, optimize it. Believe it or not, 57% of businesses lack an SEO strategy altogether. So imagine how many still ignore off-page SEO. Hooray because that may be some of your competitors! Whether you’re trying to build your SEO strategy…
What Is a Local Online Directory and Why Is It Important?
Did you know that online directory websites can boost your online presence, improve your local SEO, and enhance your brand reputation? As a business owner, you should seriously consider listing your business in online directories. By doing this, you make it dramatically easier for potential clients to find you. More visibility means more leads, and…
What Is an Easy Way To Create a How-To Video?
Every company can benefit from creating tutorial videos. A quality how-to video informs your customer base, demonstrates your expertise, and helps build a reputable brand. But do you know how to make an effective tutorial video? Making how-to videos isn’t as difficult as people think. Anyone with a smartphone can do it. The key is…
What Is Responsive Design? Everything You Need to Know
Globally, there are more than 5.07 billion people using the internet. That’s an enormous potential audience for your business. If you want to succeed online, a strong web presence is essential. Building a good website involves many elements, and one of the most critical is responsive web design. It makes your website more usable, ensures…
What Is Guest Posting and How Do I Do It?
On average, website owners publish 1-5 guest posts per month. If you’re not using this strategy, you may be limiting your growth potential. Guest posting can dramatically enhance your search engine rankings while establishing you as an expert in your field. If you’re wondering what guest posting is and how it works, you’re in the…
How to Use YouTube Marketing to Send Traffic to Your Website
More businesses are discovering the power of YouTube marketing to drive traffic to their websites. If you’re not using it yet, you’re missing out on massive opportunities. YouTube is free, open to everyone, and the second most visited website globally. It’s the perfect platform to grow brand awareness and build a larger audience for your…
What Are Ways I Can Repurpose Old Content on My Website?
Do you have high-quality content on your website but want to get more value from it? You’re not alone. 94% of digital marketing professionals repurpose their blog content. There are compelling reasons why you should consider repurposing your existing content. You spend less on content creation, improve your digital marketing strategy, and help your existing…