What Is a SERP Analysis? How to Read Google’s First Page
A SERP analysis means searching Google for a keyword you want to rank for and studying what shows up on the first page: the ads, the AI answer, the map, the questions and the top results. It tells you what Google thinks people want for that search, who you are up against and what your…
What is the Best Way to do Keyword Research?
It all comes down to choosing the right words. When building a brand, your customers need to be able to find your product or service. If the keywords you use don’t accurately describe your business, potential customers simply won’t find you. They’ll find your competitors instead. But how can you know which keywords are the…
What Is Digital Marketing? A Brief Intro
Did you know that 97% of Fortune 500 companies use social media as part of their digital marketing strategy? Not shocking at all, right? These massive companies understand what online platforms can do: gain customer loyalty, attract new audiences, gather consumer feedback, and drive sales. But here’s the thing – social media is just a…
What Are Pages Per Session?
There are over 5 billion people worldwide on the internet. That’s a massive audience. If you own a website, you’re hoping to attract even a small percentage of this number to your pages. But here’s the thing: getting visitors to your site is only half the battle. Once they arrive, you need to keep them…
What is Search Engine Marketing? Everything You Need to Know
Recent statistics reveal incredible ROI for businesses listed at the top of Google search results. When you appear first on Google via desktop, the typical organic click-through rate is 32%. On mobile devices, it’s 26.9%. Those are impressive numbers. But here’s the stat that should really grab your attention: 90.63% of pages get absolutely no…
What is Cornerstone Content?
Businesses keep pouring money into digital ads because they work. But here’s something many businesses miss: cornerstone content is just as effective for marketing – and it costs you nothing except time and effort. So what is cornerstone content, and why should it matter to you? While it may sound surprising, the term “cornerstone content”…
What Are Backlinks in SEO (And Where Do You Get Them?)
Here’s a sobering statistic: 75% of searchers never click past the first page of results. If your website isn’t ranking high enough, you’re invisible. And invisible means no conversions, no customers, no growth. To change this, you need to understand search engine ranking factors. One of the most powerful factors search engines consider is backlinking.…
What is a Call to Action?
Did you know that 70% of small business B2B websites lack a great call to action? That’s mind-blowing. Especially considering call to actions are one of the most effective ways to boost conversions for any business in any industry. Think about your own website for a moment. What’s the goal? Do you want people to…
What Is an Internet Business Listing Website?
46% of Google searches are for local businesses. That figure tells you something important: consumers actively want to find and shop local as often as possible. But here’s the question that should keep you up at night: What happens if they can’t find your business? Without a business listing, your site remains invisible to Google…