What are the Top 5 SEO Tools?
You know SEO matters. You’ve heard it a thousand times – search engine optimization is the key to getting found online, attracting customers, and growing your business. But here’s where it gets tricky: actually doing it. Coming up with an SEO strategy? That’s the easy part. It’s the implementation that separates businesses that dominate search…
Internal Links: Create SEO Magic
You’ve spent hours perfecting your website content. You’re publishing blog posts, updating your pages, and doing everything you’re supposed to do. But here’s the thing – are people actually finding your content? And when they do, are they sticking around? With over 200 million active websites competing for attention, getting noticed isn’t just about having…
What are Inbound Links? A Quick Guide
With Google recently launching its Penguin update to target manipulative link-building strategies, keeping the content on your website high-quality has become a little trickier – according to Google’s algorithm, at least. Who made these manipulative links? Cruella? It’s more important than ever to be aware of the different kinds of links that content might have…
What is a Display Campaign?
If you run a moderately successful WordPress website, whether it’s content or e-commerce-based, you have a lot to be proud of. You get nothing but glowing reviews and please loyal customers at every turn, but this year, you want to expand. How do you make that happen? By starting a display campaign of course! A…
What is a Video Campaign?
In 2020, 9.4 percent of the marketing industry consisted of video marketing. We consume huge amounts of videos as we scroll through social media and television each day. Between platforms such as Facebook and Tik Tok, we can’t seem to get away from moving pictures! (Meanwhile, someone’s GrandPappy just asked Who is Tik and why…
What Is PPC? A Quick Intro
Did you know that 85% of internet users spend their time searching for products? And, with billions of people online, that’s a huge opportunity for companies to make money. CHA-CHING! One way that businesses generate new clients is with something called pay per click advertising. If you’re interested in learning a little about pay per click marketing…
What Is SEO?
You know those tragic stories about people who invest so much into making their website shiny and new, only to get zero visitors? It’s a lot like spending weeks planning a kid’s birthday party only to realize you never sent out the invitations! I don’t know about you but in this imaginary scenario – we…
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