PPC audit services
Google Ads and Facebook ads audits
Find out where your ad money really goes.
- Since 2016
- 105+ WordPress sites supported
- MarTech Award 2023 & 2024
Your ad account says it is working. Your sales do not always agree.
We track your ads and your website for 15 days, check what Google or Facebook claims against your real orders, and give you a written plan with a call to walk you through it. $899 for Google Ads or Facebook ads, or $1,500 for both.
Why the numbers in your ad account can be wrong
Ad platforms grade their own homework. Google and Facebook each count the sales they think they caused, and both can take credit for the same order. A pixel set up twice counts every sale twice. A campaign told to get clicks will spend your budget on clicks, not customers. And searches that never buy can quietly eat most of the budget.
None of that shows up on the dashboard. The numbers look fine, the budget goes up, and sales stay flat. You should not have to guess which ads are paying for themselves.
What an audit finds
What we found on one online store
We cannot name every client, so here is one we can describe. PKL is an online store we run Google Ads for. When we checked its account, more than half of its keyword spend went to searches that had never produced a sale, and Google Ads was counting about twice the sales that Google Analytics could confirm.
We fixed the tracking first, then the campaigns. These numbers compare July 16 to August 4, 2026 with August 5 to October 28, 2026, using the sales Google Analytics confirmed.
PKL, before and after
56% to 10%Keyword spend on searches that never produced a sale.
5.4 to 6.8Confirmed purchases for every $1,000 spent.
About 2xHow many more sales Google Ads reported than Google Analytics confirmed.
Source: PKL Google Ads and Google Analytics 4 data, July 16 to October 28, 2026.
Choose your audit
One-time prices. You get the full report whether or not you hire us for anything else.
Google Search, Display and more
Google Ads Review
$899 one time
15 days of tracking, a written report and a call.
- Your tracking and conversions checked against real sales
- Searches and keywords that spend without selling
- Bidding, budgets, placements and landing pages
Facebook and Instagram
Facebook Ads Review
$899 one time
15 days of tracking, a written report and a call.
- Your pixel and Conversions API checked for double counting
- Reported sales checked against your real orders
- Audiences, frequency, winners and losers
Both platforms
Google and Facebook Ads Review
$1,500 one time
$298 less than buying both reviews separately.
- Everything in both reviews, in one report
- Orders both platforms count as their own
- Where your next ad dollar does the most
Refunds: no refunds once the work starts, and it starts when we set up tracking on your website. Have a question before you buy? Talk to a WordPress expert or call 407-942-2127.
What we check
Tracking first, because every other number depends on it. Then the campaigns.
Your tracking
- Every sale is counted once, not twice
- The sale amount arrives, not $0 or a placeholder
- What the platform reports, checked against your store or CRM and Google Analytics
- Tracking tags on every ad that survive redirects to your checkout
- Ads optimize toward the conversion your site actually sends
Your Google Ads
- What your bidding is told to get: clicks, or sales
- The real searches behind your clicks
- Keywords and ad groups with spend but no sales
- Missing negative keywords and budget limits
- Display and Performance Max junk placements
- Landing pages that match the ad
Your Facebook ads
- New customers, or people already buying from your emails
- Audiences, and past buyers left out of new-customer ads
- How often the same people see your ads
- Which ads win and which lose money
- Placements, disapprovals and edits that reset learning
How the audit works
Check out and share access
Buy the audit, then give us access to your ad account and your website. We set up our own tracking alongside yours.
15 days of tracking
We watch your ads and your site for 15 days, then compare what the platform reports with the orders you really got.
Your report and a call
You get a written report, and on day 21 we meet to walk through it. The whole audit takes 20 days.
What you get
- What is working, so you keep it
- Where money is leaking, with the dollar amount
- Tracking fixes first, then campaign fixes, in priority order
- Anything only you can change, like Google Analytics or business settings, called out by name
- A call with Jonathan to go over every finding
Who it is for
- Businesses spending on Google or Facebook ads that are not sure it is paying off
- Online stores whose ad account reports more sales than the store shows
- Owners deciding whether to keep, change or hire someone to run their ads
- Anyone about to raise their ad budget who wants to know what it buys first
Ads audit questions
What people ask before they buy an audit.
Still not sure? Talk to a WordPress expert. A real person, not a bot.
How much does a Google Ads audit cost?
Why pay for an audit when agencies offer free ones?
How long does the audit take?
What access do you need?
I already have an agency. Can I still get an audit?
Will you fix what you find?
Can I get a refund?
Find out what your ads really bring in
Pick the audit for the platform you run, or talk to us first if you are not sure which one you need.