Facebook and Instagram ads audit
Facebook Ads Audit
Find out if your Facebook ads really pay for themselves.
- Since 2016
- 105+ WordPress sites supported
- MarTech Award 2023 & 2024
Do you ever check your Facebook ads dashboard, then check your bank account, and wonder which one is telling the truth?
Our Facebook Ads Review is a one-time Facebook ads audit for $899. It covers your ads on Facebook and Instagram. We track your ads and your website for 15 days and check what Meta claims against your real orders. Then you get a written report and a call.
Why Facebook ads look better than they are
Your website should be your hardest-working employee. Your ads should send it real customers, not made-up numbers. Here is what gets in the way.
A pixel that sees double
If the pixel is set up twice, every sale counts twice. The dashboard shows great results while your sales stay flat.
Credit for sales you already had
Meta counts sales from people who saw an ad, even if your email brought them in. Your ads get the credit, and your budget goes up.
The same people, over and over
Show the same ad to the same people too many times, and they stop clicking. You still pay for every view.
You should not have to guess which ads are paying for themselves.
Your guide
An audit from a team that runs Facebook ads every week
We get it. You want to know if the money is working before you spend more of it.
We run Facebook and Instagram ads for small businesses and online stores, so we know where the numbers go wrong. Jonathan Wofford started Your WP Guy in 2016. He watches, checks and verifies every ads account we run, with our senior team. You get peace of mind, because we have your back.
We have won the Innovation in Business MarTech Award for Best Website Maintenance Company twice, in 2023 and 2024.
What a Facebook ads audit finds
What we found on one online store
We can't name every client, so here is one we can describe. PKL is an online store. When we checked its Meta pixel, it was counting every purchase twice.
In 24 hours, the pixel reported 136 purchases. The store had 58 real paid orders. The pixel also got thousands of extra events a day that were never meant for it. Meta uses those numbers to pick who sees your ads. Bad numbers send your ads to the wrong people.
PKL, Meta pixel check
136Purchases the Meta pixel reported in 24 hours.
58Real paid orders in the store that same day.
9,244Extra events a day sent to the pixel by mistake.
Source: PKL Meta pixel stats and WooCommerce paid orders, 24 hours, August 7, 2026.
What our Facebook ads audit checks
Tracking first, because every other number depends on it. Then your audiences and your ads.
Your tracking
- Every sale is counted once, not twice
- Pixel and Conversions API set up once, not twice
- Sales Meta reports, checked against your real orders
- Tracking tags that make it to your checkout
- Old tags and dead pixels left behind
Your audiences
- New customers, or people already buying from your emails
- Past buyers left out of ads meant for new customers
- How often the same people see your ads
- Cold, retargeting and lookalike audiences
Your ads
- Which ads win and which lose money
- Where your ads show up
- Ads that were turned down or flagged
- Edits that restart Meta's learning
- The page each ad sends people to
Facebook ads audit pricing
- 15 days of our own tracking, next to yours
- Meta's reported sales checked against your real orders
- A written report: what is working, where money leaks and what to fix first
- A call with Jonathan to go over every finding
- The report is yours to keep, whoever runs your ads
Run Google Ads too?
Get both in one report for $1,500, or see the Google Ads audit.
Refunds: no refunds once the work starts. It starts when we set up tracking on your website. Questions first? Talk to a WordPress expert or call 407-942-2127.
Facebook Ads Review
$899One time. No monthly fee.
20 days15 days of tracking, then your written report.
Instagram tooFacebook and Instagram, in one audit.
How the audit works
Check out and share access
Buy the audit, then give us access to your Meta ad account and your website. We set up our own tracking next to yours.
15 days of tracking
We watch your ads and your site for 15 days, then compare what Meta reports with the orders you really got.
Your report and a call
You get a written report, and on day 21 we meet to walk through it.
Who it is for
- You pay for ads and are not sure they pay off
- Your ad account shows more sales than your store does
- You plan to spend more and want to know what it buys first
- You have an agency and want a second look
What it is not
- Not a quick look at your settings to sell you something
- Not a tool that scores your account in a minute
- Not a contract. You buy it once, and the report is yours.
Facebook ads audit questions
What people ask before they buy an audit.
Still not sure? Talk to a WordPress expert. A real person, not a bot.
How much does a Facebook ads audit cost?
Does it cover Instagram ads?
Why pay for an audit when agencies offer free ones?
How long does the audit take?
What access do you need?
I already have an agency. Can I still get an audit?
Will you fix what you find?
Can I get a refund?
Make sure your hardest-working employee gets real customers
Find out what your Facebook and Instagram ads really bring in. $899, one time, with a written report and a call.