Microsoft Advertising, run for you
Bing Ads Agency
Search ads on Bing, Yahoo and DuckDuckGo, with every sale and lead checked against your own records.
- Since 2016
- 105+ WordPress sites supported
- MarTech Award 2023 & 2024
Already running Google Ads and wondering who you are missing? Not everyone searches on Google. Some of your buyers use Bing, Yahoo and DuckDuckGo, and fewer businesses compete for them there.
Your WP Guy is a Bing ads agency for small businesses and online stores. We set up and run your Microsoft Advertising search ads, which show on Bing, Yahoo, AOL and DuckDuckGo, and we check every sale Microsoft claims against your real orders. Bing ads management starts at $500 a week, plus your ad spend. If your Google Ads already spend $3,000 a month, Bing can start at $50 a day. After the first 90 days it is month to month, and the ad account is always yours.
Why Bing ads get wasted or skipped
Your website should be your hardest-working employee, and ads send it customers. Here is what we find most often with Bing.
Copied from Google and forgotten
Many accounts import Google Ads once and never look again. Bids, budgets and keywords that work on Google are not always right for Bing.
Nobody checks the sales
Microsoft's tracking tag is often missing or counts the same sale twice. Without it, nobody can tell if Bing is making money.
Never tried at all
Plenty of businesses skip Bing completely. Their buyers who search there find a competitor instead, and that competitor is not complaining.
Every month Bing sits idle, the buyers who search there find someone else.
Your guide
The person you talk to watches your ads
We get it. Google Ads already takes enough of your time and budget, and another platform sounds like more work.
Jonathan Wofford founded Your WP Guy in 2016. He watches, checks and verifies every ad account we manage, and a senior team helps set up and build out campaigns. Jonathan is on your monthly call. You get peace of mind, because we have your back.
Our team builds and looks after WordPress and WooCommerce websites, so we set up Microsoft's tracking on your site ourselves. If the pages your ads send people to need work, we quote that separately first.
What Bing ads management includes
Six parts, done every week your ads run. Writing the ads is part of the price, not an add-on.
Campaigns set up for Bing
We bring over what already works in your Google Ads, then give Bing its own bids, budgets and keywords. Nothing is copied and forgotten.
UET tracking that counts sales once
We set up Microsoft's UET tag and conversion goals on your WordPress site, and check every sale against your store or CRM.
Search terms checked every week
We read the searches your ads showed up for and block the ones that will never buy.
Ads written for searchers
Our team writes your search ads and adds images, sitelinks and call buttons where they help.
Budget goes to what sells
Spend moves to the keywords, days and places that bring in sales, not just clicks.
A report and a call every month
You see what you spent and the sales your store confirmed, next to your Google Ads, then go over it with Jonathan.
Where Microsoft Advertising shows your ads
One Microsoft Advertising account reaches more than Bing, on one budget.
Bing search
Search ads at the top of Bing results, on computers and phones.
Yahoo, AOL and DuckDuckGo
Microsoft also shows your search ads on these search engines, from the same account.
Shopping ads
Selling products? Your products, prices and photos can show in Bing's shopping results.
Bing ads vs Google Ads
Google has far more searches, so most businesses should start with Google Ads. Bing has fewer searches, but fewer businesses bid on them. You will often read that Bing clicks cost less than Google clicks. We check whether that is true for your keywords before you spend more.
Our advice: start with Google. Once it spends $3,000 a month and is selling, add Bing at $50 a day or more. For the best return, we see $100 a day as the minimum.
Results
What Bing searchers bought from a store with no Bing ads
We can't name every client, so here is one we can describe. PKL is an online store that has never run Bing ads.
From July 2024 to September 2026, people who found it on Bing, Yahoo and DuckDuckGo still placed 846 orders worth $163,841. That is $10.21 for every $100 that came from Google search.
Those buyers were already looking. Bing ads put you at the top of the page for more of them.
PKL, Bing, Yahoo and DuckDuckGo
846Orders from people who found PKL on Bing, Yahoo and DuckDuckGo, with no ads.
$193.66Their average order. Google searchers averaged $199.76.
Source: PKL completed and processing orders by search engine, July 15, 2024 to September 12, 2026. Unpaid search only.
Your first 90 days
Week 1: access and tracking
You give us access to your Microsoft Advertising account, or we help you open one in your name. We set up UET tracking and bring over what works from Google. Our goal is to have your first ads live within a week.
Days 30 to 60: learn what sells
We read the search terms, block the ones that waste money and move budget to the keywords that sell. This is when you can start judging the results.
Month 3: grow what works
We put more budget behind the searches that sell at a cost that works for you.
Every month: a report and a call
Every month you get a report and a call with Jonathan. It shows what you spent, the sales your store or CRM confirmed and your cost per sale, next to your Google Ads. It also shows which searches won and what we are changing next.
How it works
From $500/wkBing ads management, ad writing included, plus your ad spend.
$50/dayBing ad spend can start here once another platform spends $3,000 a month.
90 daysThen month to month.
Bing ads management pricing
Bing ads management starts at $500 a week, and that includes writing your ads. Your ad spend is separate, and Microsoft bills it to the ad account in your name.
If Bing is your first ad platform, we ask for at least $3,000 a month in ad spend. If you already run ads with us and that platform spends $3,000 a month, Bing can start at $50 a day. For the best return, we see $100 a day as the minimum.
The first 90 days give us time to build, test and learn. After that it is month to month. Landing page fixes on your WordPress site are not part of the weekly fee, and we quote them separately first.
See every price on our pricing page.
Getting started in three steps
Talk to Jonathan
Tell us what you sell, who buys it and how your Google Ads are doing.
We set up and launch
We set up tracking, bring over what works and aim to launch within a week.
See the real sales
We improve the ads every week, and every month you see the sales your store confirmed.
Bing ads questions
The questions business owners ask us before they add Bing ads.
Still not sure? Talk to a WordPress expert. A real person, not a bot.
How much does a Bing ads agency cost?
How much do Bing ads cost?
Should I start with Bing or Google?
Can you copy my Google Ads to Bing?
Are Bing Ads and Microsoft Ads the same thing?
Where do Bing ads show up?
Are Bing ads worth it for a small business?
How long until I know if it is working?
Who owns the ad account?
Am I locked into a contract?
Often paired with
Google Ads Management
Start where most searches happen, checked by the same person as your Bing ads.
PPC Management
Google, Bing, Facebook, TikTok and more, each checked against your real sales.
Website Traffic
SEO, search ads and social ads for small businesses, planned together.
Ready to reach the buyers Google misses?
Your website should be your hardest-working employee, and the right ads keep it busy. Talk to Jonathan, and you will leave the call knowing whether Bing is worth adding, whether you hire us or not.