Facebook and Instagram ads, made and run for you
Facebook Ads Agency
Ads people stop scrolling for, counted against your real sales.
- Since 2016
- 105+ WordPress sites supported
- MarTech Award 2023 & 2024
Your customers scroll Facebook and Instagram every day. Your ads should give them a reason to stop.
Your WP Guy is a Facebook ads agency for small businesses and online stores. We make the ads, run them on Facebook and Instagram, and check every sale Meta claims against your real orders. Facebook ads management starts at $500 a week, plus your ad spend, with a $3,000 a month minimum ad spend. The ad creative is included. After the first 90 days it is month to month, and the ad account is always yours.
Why Facebook ads stop paying off
Here is what we find most often when we open a Meta ad account.
The ads look like everyone else's
The same stock photo, the same "shop now" line. People scroll right past, and the budget goes to the few who click by accident.
Meta grades its own homework
A pixel set up twice counts every sale twice, and Meta takes credit for orders your emails already brought in. The dashboard looks great while sales stay flat.
You don't have the keys
The ad account, the pixel and the audiences sit in an agency's business manager. If you leave, years of data stay behind.
Every week this runs unchecked, you pay to show ads to people who were never going to buy.
Your guide
The person you talk to oversees your ads
We get it. You may have paid an agency that sent a pretty report every month and never explained why sales didn't move.
Jonathan Wofford founded Your WP Guy in 2016 and oversees and works in every ad account we manage, with a senior team that helps set up and build out campaigns. Our in-house design team makes your ads. There is no junior account manager learning on your budget, and Jonathan is on your monthly call.
Because our team builds and looks after WordPress and WooCommerce websites, we set up the tracking on your site ourselves, and we can fix the pages your ads send people to as separate, quoted work.
What Facebook ads management includes
Six parts, done every week your ads run. Creative is part of the price, not an add-on.
Ad creative, made in-house
Our design team makes the images, short videos and ad copy from the photos and video you send us, then makes new versions as the old ones wear out.
Audiences that can buy
New customers, past visitors and past buyers each get their own ads. People who already bought are kept out of ads meant to find new ones.
Pixel and Conversions API tracking
We set up the Meta pixel and Conversions API on your WordPress site so every sale is counted once, with the right amount, and checked against your store or CRM.
Testing every week
Ads, hooks and audiences are tested against each other. The losers get turned off and the budget moves to what sells.
Budget and bidding
We set the campaigns to go after sales or leads, not clicks, and keep your spend on the ads that bring the most back.
A report and a call every month
You see what you spent, the sales your store confirmed and which ads won, then go over it with Jonathan on a call.
Where your ads show up
One Meta ad account runs Facebook and Instagram together, on one budget.
Facebook feed
Ads in the main feed, where people already stop for photos and short videos from businesses they like.
Instagram feed, Stories and Reels
Full-screen photo and video ads between the posts and Stories people watch every day.
Retargeting
Ads that bring back people who visited your site or added to cart but did not buy yet. Retargeting on its own starts at $250 a week, plus a $1,500 a month minimum ad spend.
Results
What Facebook and Instagram ads did for one online store
We can't name every client, so here is one we can describe. PKL is an online store whose Facebook and Instagram ads we made and ran from its first year in business.
In that first year in business, Facebook and Instagram alone brought in more than $1 million in sales. Not Google, not email: the Meta ads by themselves.
Our design team made the ads and we ran the campaigns, the same way we run Facebook ads for every client today.
PKL, Facebook and Instagram
$1 million+Sales from Facebook and Instagram ads in PKL's first year in business.
Year oneA brand-new store, with Facebook and Instagram ads made and run by our team.
Source: PKL sales from its Facebook and Instagram ads, first year in business.
Your first 90 days
Week 1: assets and access
You share your Meta ad account, your website and your photos and videos in a Google Drive folder. We set up the pixel and Conversions API, and our goal is to have your first ads live within a week.
Days 30 to 60: learn what sells
Meta needs real sales data to find buyers. We test ads and audiences, turn off the losers and move budget to the winners. This is when you can start judging the results.
Month 3: grow what works
We put more budget behind the ads and audiences that sell at a cost that works for you, and plan new creative for the next quarter.
Every month: a report and a call
Every month you get a report and a call with Jonathan: what you spent, the sales and leads your store or CRM confirmed, your cost per sale, which ads and audiences won, and what we are changing next.
How it works
From $500/wkFacebook ads management starts here, creative included, plus your ad spend.
$3,000/moMinimum ad spend, paid to Meta, separate from our fee.
90 daysThen month to month.
Facebook ads management pricing
Facebook and Instagram ads management starts at $500 a week, and that includes the ads our design team makes. Your ad spend is separate: Meta bills it to the ad account in your name, and we ask for at least $3,000 a month so there is enough data to tell what is working.
The first 90 days give us time to build, test and learn. After that it is month to month. Each ad platform you add, like Google Ads, TikTok or YouTube, has its own management fee, also starting at $500 a week.
Landing page fixes on your WordPress site are not part of the weekly fee. We can make them, and we quote them separately first.
Not ready to hand over your ads? Our Facebook Ads Review is a one-time $899 check of your pixel, your reported sales against your real orders, and your audiences and ads, with a written report and a call. When we checked the tracking for PKL, its Meta pixel was counting every purchase twice, so its dashboard showed double the sales the store actually made. That is the kind of thing the review finds.
Facebook ads in three steps
Talk to Jonathan
Tell us what you sell, who buys it and what a new customer is worth to you.
We make and launch the ads
Send your photos and videos. We set up tracking, make the ads and aim to launch them within a week.
Watch the real sales
We improve the ads every week, and every month you see the sales your store confirmed.
Facebook ads questions
The questions business owners ask us on calls before they hire us for Facebook and Instagram ads.
Still not sure? Talk to a WordPress expert. A real person, not a bot.
How much does a Facebook ads agency cost?
Do you make the ads?
How much should I spend on ads?
How long until I know if it is working?
Is the budget split between Facebook and Instagram?
Who answers comments and messages on the ads?
Who owns the ad account and the pixel?
Am I locked into a contract?
Can you run ads on other platforms too?
Often paired with
Google Ads Audit
A one-time $899 check of your Facebook or Google ads against your real sales, before you change anything.
Google Ads Agency
Reach people already searching for what you sell, overseen by the same person as your Facebook ads.
Website Traffic
SEO, Google Ads and social ads for small businesses, planned together.
Ready for ads people stop scrolling for?
Talk to Jonathan about your Facebook and Instagram ads. You will leave the call knowing what your ads should cost and what they should bring back, whether you hire us or not.