Retargeting ads, made and run for you
Retargeting Agency
Bring back the people who visited and left, with every sale and lead checked against your own records.
- Since 2016
- 105+ WordPress sites supported
- MarTech Award 2023 & 2024
Do you ever see shoppers fill a cart, then leave without buying? Most of them were interested. They just got busy.
Your WP Guy is a retargeting agency for small businesses and online stores. We show ads to the people who already visited your website, so they come back and finish what they started. Some people call this remarketing. We check every sale and lead it brings in against your real orders and leads.
Retargeting starts at $250 a week, plus a $1,500 a month minimum ad spend. Our design team makes the ads. After the first 90 days it is month to month, and the ad account is always yours.
Why retargeting stops paying off
Your website should be your hardest-working employee, and retargeting brings back the customers who almost said yes. Here is what goes wrong most often.
The same ad, everywhere, all day
Nobody wants to be chased around the internet by a pair of shoes. Show one ad too often and people start to tune it out, or worse, get annoyed.
Ads for things people already bought
A customer buys, then sees the same ad for weeks. You pay for every one of those ads, and they wonder why you are still selling them something they already own.
Credit for sales that were coming anyway
Retargeting tools are happy to take credit for every sale from a past visitor. Some of those people were coming back on their own.
Every week this runs unchecked, you pay to remind people who already bought or were already on their way.
Your guide
The person you talk to watches your ads
We get it. You have seen ads follow you around for weeks, and you do not want your business to be that ad.
Jonathan Wofford started Your WP Guy in 2016. He watches, checks and verifies every ad account we run, and a senior team helps build them. Our design team makes your ads. Jonathan is on your monthly call. You get peace of mind, because we have your back.
Our team builds and looks after WordPress and WooCommerce websites, so we set up the tracking on your site ourselves. If the pages your ads send people to need work, we quote that separately first.
What retargeting is
When someone visits your website, a small piece of tracking code remembers that visit. Later, while they read the news, scroll Facebook or watch a video, they see your ad. It reminds them of what they looked at and brings them back to finish buying.
It works best for people who were close to buying: they added something to a cart, looked at a price or started a form. We run your retargeting with AdRoll, which shows your ads across websites, apps and social media like Facebook and Instagram.
What retargeting management includes
Six parts, done every week your ads run. The ads are part of the price, not an add-on.
Tracking on your WordPress site
We add the AdRoll tracking to your WordPress or WooCommerce site, so it knows who visited, what they viewed and who bought.
Groups of visitors
Cart leavers, product viewers, form starters and past buyers each get their own ads, with their own message.
Ads made by our design team
Clean, friendly ads that remind people what they liked. For stores, ads can show the exact products a person viewed.
Recent buyers left out
People who just bought are taken out of the ads meant to bring shoppers back. Past buyers can get reorder ads later, if that fits what you sell.
Not too often
We watch how often people see your ads and change them before they get tired. Reminders should feel helpful, not pushy.
A report and a call every month
You see what you spent, the sales your store confirmed and which groups came back, then go over it with Jonathan.
Where your retargeting ads show up
Your ads follow your visitors to the places they spend time online, not just one website.
Websites and apps
Banner and video ads on news sites, blogs and apps your past visitors use every day.
Facebook and Instagram
Ads in the feeds and stories of people who visited your site, between posts from friends.
Video and streaming
Short video ads on sites and streaming apps, for brands with video to show.
Already running Facebook or Google ads with us? Retargeting inside those accounts is part of that work. Retargeting on its own runs through AdRoll. See Facebook ads and Google Ads management.
Your first 90 days
Week 1: tracking and access
We set up AdRoll and add the tracking to your WordPress site. You share your logo, photos and offers in a Google Drive folder. Our goal is to have your first ads live within a week.
Days 30 to 60: learn what sells
Your visitor groups fill up, and we test ads for each one. We turn off the losers and move the budget to the groups that come back and buy.
Month 3: grow what works
We put more budget behind the groups and ads that sell at a cost that works for you, and plan new ads for the next quarter.
Every month: a report and a call
Every month you get a report and a call with Jonathan. It shows what you spent, the sales and leads your store or CRM confirmed and your cost per sale. It also shows which groups of visitors came back and bought.
How it works
From $250/wkRetargeting management starts here, ads included, plus your ad spend.
$1,500/moMinimum ad spend, paid to AdRoll, separate from our fee.
90 daysThen month to month.
Retargeting ads pricing
Retargeting management starts at $250 a week, and that includes the ads our design team makes. Your ad spend is separate. We ask for at least $1,500 a month, so there are enough visitors to bring back and enough data to tell what is working.
Retargeting only works if people visit your site first. If your site gets very few visitors, we will tell you, and we may suggest search ads or SEO first.
The first 90 days give us time to build, test and learn. After that it is month to month. Landing page fixes on your WordPress site are not part of the weekly fee, and we quote them separately first.
See every price on our pricing page.
Talk to Jonathan
Tell us what you sell, how many people visit your site and where they drop off.
We set up and launch
We add the tracking, build your visitor groups, make the ads and aim to launch within a week.
See who comes back
Every month you see the sales your store confirmed from people who came back to buy.
Retargeting questions
The questions business owners ask us before they start retargeting.
Still not sure? Talk to a WordPress expert. A real person, not a bot.
How much does a retargeting agency cost?
How much do retargeting ads cost?
Is retargeting the same as remarketing?
What is retargeting?
Will my ads follow people everywhere?
Do I need a lot of website traffic?
What platform do you use?
How long until I know if it is working?
Who owns the ad account?
Am I locked into a contract?
Often paired with
Email Marketing
Cart reminder emails and more, so shoppers hear from you in their inbox too.
Google Ads Management
Search ads that bring new visitors to your site in the first place.
Ready to bring back the customers who almost bought?
Your website should be your hardest-working employee, and retargeting brings back the ones who got away. Talk to Jonathan, and you will leave the call knowing if retargeting fits your business, whether you hire us or not.