Sample SEO Research, Growth package. Real data from a demo website; the business name is hidden. See the packages

Growth package: 5 page plans

Page plans

A page plan tells your writer exactly what to build: who wins the search today, what their pages have, and the sections to write. Every search here shows a Google AI Overview, so each plan says how to get quoted.

Plan 1: Best WordPress Security Plugins (2026) New guide

For wordpress security plugin (2,400 a month) and wordfence security plugin for wordpress (390). The site ranks #80 today, with a news story about WordPress's AI security review. That story is news, not a guide, so it cannot win this search; build the guide and link the story to it.

Who wins this search today

ThriveWP, Fluent Forms, CreativeMinds, ScalaHosting and Detectify. All 5 are buying guides comparing several plugins.

How long

About 2,200 words. The winners range from about 780 to 3,300.

What the page must have

  • Real test results or examples (4 of 5 winners)
  • Who wrote it and their experience (4 of 5)
  • Prices for each plugin (3 of 5)
  • Reviews or user ratings (3 of 5)
  • A comparison table (3 of 5)

Sections to write, in order

  1. Heading: Best WordPress Security Plugins (2026)
  2. The short answer: our top pick and why, in 2 or 3 sentences
  3. Comparison table: plugin, free or paid, price, best for
  4. One section per plugin: what it does, what it misses, who it suits
  5. How we tested
  6. What a security plugin cannot do (updates, backups, hosting)
  7. FAQ
  8. Author box

Questions to answer on the page

  • Which security plugin is best for WordPress?
  • Is Wordfence legit?
  • Is Sucuri free?
  • Is there a 2FA plugin for WordPress?
  • What are security plugins?

To get quoted in the AI Overview

The pages AI cites here use about 8 question headings and a FAQ (4 of 5); the current story has 4 and no FAQ. AI quotes specific facts, such as how many malware variants a scanner checks. Put numbers like that in the text.

See the full plan data (every competitor page measured, phrases and placements)

Plan 2: WordPress vs Webflow Improve existing article

For wordpress vs webflow (880 a month). The comparison exists but is not in the top 100.

Who wins this search today

Elegant Themes, Tenspeed, Ceptiv, Exeeyes and Slidor. All 5 are long comparisons written by agencies or theme makers.

How long

About 3,300 words. The winners range from about 2,400 to 4,700, so this is a long-form search.

What the page must have

  • Prices for both platforms (5 of 5)
  • Reviews or quotes from users (5 of 5)
  • A side-by-side comparison (5 of 5)
  • Who wrote it (4 of 5)

Sections to write, in order

  1. Open with the short answer: who should pick WordPress and who should pick Webflow
  2. Side-by-side table: cost, ease, SEO, ecommerce, design control, hosting
  3. Cost over 3 years, with real numbers
  4. SEO and AI search compared
  5. When to switch, and how
  6. FAQ
  7. Author box and updated date

Questions to answer on the page

  • Which is better, Webflow or WordPress?
  • Is Webflow SEO friendly?
  • Why are people moving away from WordPress?
  • Is there a CMS better than WordPress?

To get quoted in the AI Overview

The pages AI cites here show a visible updated date (2 of 4); this article shows only the publish date. Add an updated date when you refresh it, and keep the list-heavy format.

See the full plan data (every competitor page measured, phrases and placements)

Plan 3: WordPress vs Wix (and Squarespace) New comparison

For wordpress vs wix (1,900 a month), wordpress vs squarespace (1,900) and wordpress vs wix vs squarespace (590). There is no page for any of them today.

Who wins this search today

Geek Unicorn, Experte, Zapier, Ana Amelio and Techzone. Long, hands-on comparisons.

How long

About 3,300 words. The winners range from about 2,900 to 10,600.

What the page must have

  • Prices (5 of 5)
  • A side-by-side comparison (5 of 5)
  • Reviews (4 of 5)
  • A FAQ (3 of 5)
  • Real examples or results (3 of 5)

Sections to write, in order

  1. The short answer by type of business
  2. Comparison table: WordPress, Wix, Squarespace
  3. Ease of use
  4. Cost, now and in 3 years
  5. SEO and AI search
  6. Who should pick each one
  7. FAQ

Questions to answer on the page

  • What is easier to use, Wix or WordPress?
  • What is the downside of using Wix?
  • Does Wix or Squarespace have better SEO?
  • Why are people leaving Wix?

To get quoted in the AI Overview

Lists win here: the top 3 use about 26 list items. One clear sentence per platform on "best for" is what AI tools repeat.

See the full plan data (every competitor page measured, phrases and placements)

Plan 4: Best WordPress Backup Plugins New guide

For wordpress backup plugin (1,000 a month), updraftplus wordpress backup plugin (880) and wordpress backup (320). No page today.

Who wins this search today

Everest Themes and The White Label Agency are the two guides we could measure; the rest of page one is plugin makers' own pages.

How long

About 1,300 words. The two winners are about 1,200 and 1,400.

What the page must have

  • Prices (2 of 2)
  • Reviews or ratings (2 of 2)

Sections to write, in order

  1. The short answer: our pick for most sites
  2. Comparison table: plugin, free tier, storage options, restore ease
  3. How to run your first backup, step by step
  4. How to restore, step by step
  5. How often to back up
  6. FAQ

Questions to answer on the page

  • How to run a WordPress backup?
  • How to back up automatically?
  • Is All-in-One WP Migration and Backup free?
  • How do I roll back to a previous version of WordPress?

To get quoted in the AI Overview

A short guide wins here, so get to the answer fast. Step-by-step lists for backing up and restoring are the parts AI tools lift.

See the full plan data (every competitor page measured, phrases and placements)

Plan 5: Best Ecommerce Platforms (WooCommerce vs Shopify) Improve existing article

For best ecommerce platform (880 a month), woocommerce vs shopify (880) and best ecommerce platform for small business (480). The comparison exists but is not in the top 100.

Who wins this search today

WooCommerce, Montonio, SheroCommerce, Zapier and WP All Import.

How long

About 4,300 words. The winners range from about 1,300 to 6,700.

What the page must have

  • Prices and fees (5 of 5)
  • Reviews (5 of 5)
  • A side-by-side comparison (5 of 5)
  • Real results (4 of 5)

Sections to write, in order

  1. The short answer by store size
  2. Fees table: monthly cost, transaction fees, payment processing
  3. WooCommerce vs Shopify in detail
  4. The other platforms, briefly
  5. Which to pick
  6. FAQ

Questions to answer on the page

  • How much does Shopify take from a $20 sale?
  • Is Shopify still worth it in 2026?
  • Which is better, WooCommerce or Shopify?
  • What are the downsides of using WooCommerce?

To get quoted in the AI Overview

AI tools quote exact fees here, for example the extra 0.6% to 2.0% Shopify charges when you use another payment provider. Put the exact numbers in a table with question headings; the article has no table today.

See the full plan data (every competitor page measured, phrases and placements)