What the site earns today
| Where visits came from (12 months) | Visits | What it means |
|---|---|---|
| Direct | 19,624 | 13,043 of them arrived in one month (November 2025). A burst like that is usually automated traffic, not readers. |
| Other websites | 1,032 | Links from other sites |
| Not identified | 877 | Analytics could not tell where they came from |
| Google search | 52 | The channel SEO grows |
| Social media | 4 | |
| AI tools | 1 | ChatGPT, Perplexity and similar |
Nothing that earns money is measured Impact: high Effort: low
What we saw
Analytics records page views and scrolling, but no key events: no newsletter sign-ups (there is no form), no contact requests, no affiliate clicks. In 12 months it logged 10 clicks to other websites in total. Without these, no report can say which page earns, so SEO work cannot be aimed at money.
What to do
Set up the 4 key events below this week. They cost nothing and start the clock for the day-60 map.
Where Google's attention goes, by type of page
Each row groups the pages Google showed in the last 16 months. The last two columns are how that kind of page could earn for a WordPress news site, and what stops it today.
| Type of page | Pages Google showed | Times shown | Clicks | How it could earn | Today |
|---|---|---|---|---|---|
| Homepage | 1 | 24,436 | 13 | Newsletter sign-ups and sponsor placements | No sign-up form anywhere on the site |
| Other news and articles | 11 | 444 | 6 | Newsletter sign-ups | No sign-up form |
| Security news | 17 | 279 | 0 | Leads for WordPress security help | Only a small Contact link (conversion review) |
| How-to guides | 2 | 16 | 0 | Leads, and affiliate clicks to the tools they use | No tracked clicks |
| Weekly roundups | 1 | 11 | 0 | Newsletter sign-ups (the roundup is the newsletter) | No sign-up form |
| Best-of lists and comparisons | 0 | 0 | 0 | Affiliate commissions, usually the best earner for a WordPress news site | Google has shown none of them |
| Category and tag pages | 25 | 158 | 0 | None: they should not be in Google (work order 1) | Taking Google's attention from the articles |
What we set up so the map fills in
- Newsletter sign-up on every article and the homepage, tracked as a key event (the conversion review has the placement).
- Contact and security-help requests, tracked as leads, with a value per lead you set.
- Affiliate clicks: every click to a partner program, tracked with the partner's name, so each list shows what it earns.
- A bot filter in Analytics and at the firewall, so bursts like November 2025 stop hiding real readers.
At the day-60 check this page shows real numbers: sign-ups, leads and affiliate clicks for every page, joined to the keywords each page targets, so the next 90 days of work go where the money is.