Do first
Each work order is scored on impact (how much it should help) and effort (time and skill). Work orders 1 to 3 are done for you.
| Work order | Impact | Effort | When |
|---|---|---|---|
| WO 1: Call button and menu phone link (done for you) | High | Low | Week 1 |
| WO 2: Heading and title (done for you) | High | Low | Week 1 |
| WO 3: Business schema (done for you) | High | Low | Week 1 |
| WO 4: Get on Google Maps | High | Medium | Weeks 1 to 4 |
| WO 6: Listings AI tools check | Medium | Low | Weeks 2 to 4 |
| WO 9: Lighten the page | Low | Low | Week 2 |
| WO 5: Service and town pages | High | High | Weeks 3 to 10 |
| WO 7: Say it the way AI quotes it | Medium | Low | Weeks 9 to 12 |
| WO 8: Earn local links | Medium | High | Ongoing |
WO 1: Call button on the first screen, and the menu phone link (done for you)
Why
The first screen has no way to call, and the phone link in the menu is broken. The contact form cannot send either (finding 2).
Steps
- Add a "Call now" button under the main heading, visible on the first screen on phones and computers.
- Fix the menu phone link so it dials the number.
- Use one current phone number everywhere it appears.
- Owner: connect the contact form to an email sending service and send a test request; then add a "Free quote" button.
Done when: the button dials the number from the first screen on a phone. See the before and after.
WO 2: Homepage heading and title (done for you)
Why
The main heading never says what the company does or where, and the title starts with "Home -".
Steps
- Change the main heading to "Flooring Installation in Orlando, FL", and remove the company name hidden inside it.
- New title: "Flooring Installation in Orlando, FL | [Company]".
- New description naming the services and the towns served.
Done when: the browser tab shows the new title and the page has exactly one main heading.
WO 3: Fix the business schema (done for you)
Why
The schema gives the business its own star ratings and a review, calls its services products, and lists 16 service areas, against the 7 towns in the plan.
Steps
- Remove the self-given star ratings and the review typed into the code.
- Describe vinyl plank, hardwood, tile and laminate installation as services, not products.
- Set the service area to the 7 towns in the plan.
- Test it in Google's Rich Results Test.
Done when: the Rich Results Test shows the business with no rating warnings and the 7 towns.
WO 4: Get on Google Maps
Why
The map pack shows above everything else on almost every local flooring search, and the company is in none of them.
Steps
- Create or claim the Google Business Profile and verify it.
- Primary category: Flooring contractor. Add Flooring store only if you have a showroom customers visit.
- Set the service area to the 7 towns: Orlando, Kissimmee, Celebration, Windermere, Winter Garden, Lake Buena Vista and Sand Lake.
- Add hours, services with short descriptions, and 20 or more real job photos.
- Ask every customer from the last 12 months for a review, and reply to every review.
Done when: the profile is verified and shows for a search of the company name; the first 10 reviews are in.
WO 5: Build the service and town pages
Why
One page cannot win searches for 6 services in 7 towns. Each service and town needs its own page.
Steps
- Build the 8 pages in the page plans, starting with LVP installation.
- Link every service page from the homepage and from each other.
- Add each page to the sitemap and request indexing in Search Console.
Done when: all 8 pages are live, linked from the homepage, and indexed.
WO 6: Listings AI tools check (AI answers)
Why
AI tools recommend from Thumbtack, Houzz and Angi, and check the BBB before naming a company.
Steps
- Claim or create profiles on Thumbtack, Houzz, Angi, Yelp and the BBB.
- Use exactly the same name, address and phone as the website.
- Add photos and ask for reviews on Houzz and Yelp too.
Done when: the company appears on each listing with matching details.
WO 7: Say it the way AI quotes it (AI answers)
Why
The pages AI quotes say specific things: a price range per square foot in Orlando, "free in-home measurements and written quotes", and which towns they serve with a phone number. This site says none of these.
Steps
- Add a price-range line per service (for example, LVP installed per square foot).
- State what the quote includes, such as a free in-home measurement.
- Add a towns-served line with the phone number to every page.
- Answer the Florida question AI checks: which floors handle humidity and concrete slabs.
Done when: every service page states a price range, the towns served and the phone number.
WO 8: Earn local links (trust)
Why
Trust score is 23; local competitors are 68 to 127.
Steps
- Ask the brands you install to list you on their dealer or installer finder.
- Ask builders, designers and realtors you work with to link to you.
- Join the local chamber; sponsor one local event or team.
Done when: at least 5 new local sites link to the company within 90 days.
WO 9: Lighten the page
Why
The homepage weighs 18.3 MB. It still loads in 2.7 seconds on a fast test, but it costs visitors on mobile data and slows older phones.
Steps
- Find the largest images and videos on the homepage and compress them.
- Convert images to WebP and keep lazy loading on everything below the first screen.
- Run Google's PageSpeed Insights (phone) again and compare.
Done when: the homepage weighs under 3 MB and shows its main content in under 2.5 seconds.