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Complete package: 3 more competitors, studied in full

Competitor deep-dive

Beyond the 8 competitors in the keyword research, we studied the 3 small local installers that win the map for "flooring installation" in Orlando. They are the realistic rivals, not the national chains.

Orlando Flooring InstallationSC Flooring MastersSunfloor Flooring SolutionsThis company
Map pack for "flooring installation" (Orlando)#1#2#3Not shown
Google rating and reviews5.0, 22 reviews5.0, 53 reviews5.0, 28 reviewsNo profile found
Searches it ranks for (top 100)149581445, almost all searches for similar-named companies
Searches in Google's top 1091 (its own name)00
Authority (0 to 1,000)127946823

What we learned

Orlando Flooring Installation wins both the map and the regular results

It ranks in the top 10 for 9 Orlando searches, including "flooring companies in Orlando FL" (#5), "floor installation Orlando" (#5), "flooring contractors Orlando FL" (#8) and "flooring installation company" (#9). Its homepage is about 1,200 words. It is the model to follow.

SC Flooring Masters and Sunfloor win the map on reviews alone

Neither ranks for much on Google's regular results, yet both are in the map pack with 5.0 ratings and 28 to 53 reviews. The map pack is won by the Business Profile and reviews, not the website.

What it means for this company

  • Getting into the map is realistic: about 25 to 50 genuine reviews puts the company in range of all three.
  • Service and town pages are what lift a company into the regular results too, as Orlando Flooring Installation shows.
  • The company name is crowded: companies with a similar name rank above it for its own name, so the Business Profile and consistent listings matter even more.